Revenue From Online Travel Bookings will Reach $695.8 million in 2010

China's Travel Industry Generated $190 Billion Last Year

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SHANGHAI (AdAgeChina.com) -- Millions of Chinese travelers are packing for a vacation during the Lunar New Year, starting Feb. 14.

Also known as Chinese New Year, the week is the busiest travel period of the year in China and travelers are increasingly booking their trips online.

Revenue from online flight, hotel and package tour bookings will hit $695.8 million in 2010, up 27% from last year, according to iResearch. That figure expected to reach $1.3 billion by 2013.

Overall, China's travel industry generated $190 billion in revenue in 2009, up 9% from 2008, based on National Tourism Administration data. In 2009, the number of domestic tourism trips rose 11% to 1.9 billion from a year earlier, according to state media reports.

The number of overseas tourism trips increased 3.6% to 47.5 million compared with 2008. China's domestic tourism market will continue to grow this year, with tens of millions of Chinese expected to travel to Shanghai to visit the 2010 World Expo there.
Source: Agence France-Presse


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