BEIJING (AdAgeChina.com) -- Nearly 64% of Chinese consumers aged 18 to 54 said they are "confident" or "very confident" about their economy, up by more than 25% from the first quarter of 2009, when just 50.8% of Chinese expressed that much confidence in China's economy.
Bigresearch's Prosper China March 2010 Executive Briefing report also found that a focus on needs over wants has decreased year-over-year to 41.3% during the first quarter of 2010 from 44.6% last year.
Among younger Chinese consumers (18-34), confidence is even higher, with 66.9% saying they are confident or very confident in the prospects for a strong Chinese economy in the next six months. This number is up 29% year-over-year.
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