Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

World Cup scores high among Chinese

World Cup scores high among Chinese

By Published on .

Almost half of Chinese planned to follow World Cup matches “as much as possible,” with 43% following at least “some.” More men (65%) than women (30%) felt strongly about watching the World Cup, according to a survey in early June among internet users aged 15-54. Brazil was by far the favorite team.

Source: ACNielsen
Most Popular
In this article: