×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

World Cup

By Published on .

Despite the eight-hour time difference for live coverage of games from host country Germany, 70% of Chinese respondents say they will definitely follow the World Cup. Soccer and basketball, in that order, are the two most popular sports in China.
Source: China Daily, McCann Worldgroup
In this article:
Most Popular