FYI 1.21.09

Forbes changes partners in China; Omnicom acquires majority stake in Jigsaw research agency; Kanebo Cosmetics hires JWT; Nielsen launches online ad effectiveness service in Hong Kong

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Forbes has parted with its Chinese partner of nearly six years, Bright Wealth Resources, a subsidiary of Morningside Business Publishing, to join forces with Fosun Media Holdings. Fosun, a privately-owned Chinese conglomerate, will now publish Forbes China, one of nine licensed local language editions of the Forbes media brand worldwide.

As an investor in China's leading business newspaper, 21st Century Business Herald, and other media companies, Fosun's experience in the media industry is rich and extensive, and its resources are considerable," said William Adamopoulos, Forbes's president and publisher, Asia in Singapore.

Fosun also owns new media titles such as the portal web site and operates a newspaper retail network with over 4,000 newspaper stands located in subways, supermarkets and airports.
Omnicom Group has taken a majority take in Jigsaw International, a qualitative research agency based in Shanghai, through Hall & Partners, its global brand and communications research division. Hall & Partners is a part of Omnicom*s Diversified Agency Services (DAS) division. Details of the deal were not disclosed.

Founded in 1999 by Kim Beck, Jigsaw's CEO in Shanghai, Jigsaw specializes in Chinese lifestyle trends and youth insights developed through survey data and qualitative exploration. It works with multinational and Chinese companies such as Coca-Cola Co. on communications and brand and product development.
Kanebo Cosmetics, a unit of Japan's Kao Corp., has appointed JWT, Shanghai to relaunch Aqua, one of its top brands in China. The win follows a pitch against three Japanese agencies, Asatsu, Dentsu and Hakuhodo. Kanebo is the No. 2 cosmetic company in Japan.

As Japanese companies try to expand outside their borders during these difficult financial times, they will be more inclined to seek the expertise of multinational agencies," predicted Tom Doctoroff, JWT's area director, North Asia in Shanghai.
Nielsen Co. has launched an online advertising effectiveness service in Hong Kong to help advertisers better leverage their marketing budgets and online advertising opportunities.

The Viacom company says the service will help companies move beyond internet click-through figures and quantify soft measures such as brand awareness, execution diagnostics and purchase intention. Use of cookie technology will allow advertisers to isolate the communications impact of campaigns to online channels.

The service was launched in cooperation with Australia's Interactive Advertising Bureau and five major online publishers (Yahoo, MSN, Fairfax Digital, News Digital Media and Sensis MediaSmart) to test the effectiveness of online advertising.

Internet usage has risen from 53% to 60% of Hong Kong's population in year-on-year figures, according to the Nielsen Media Index, said Joseph Kam, commercial director, Nielsen Online, Hong Kong & Taiwan. However, spending on online advertising has experienced a relatively stable growth, "presenting huge room for further growth should a reliable measurement is in place to help marketers and advertisers make better media decisions."

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