Motorola is expanding into mobile commerce in China for the first time. The U.S. company has launched an m-commerce initiative to help both consumers and retailers handle financial and retail functions. Already the world's largest mobile phone market, China's m-commerce market is "rapidly evolving," said T.K. Ng, general manager of the company's global services, home and networks mobility division in China.
Motorola's new M-Wallet service lets consumers handle account inquiries, money transfers, bill payments and e-ticketing from their mobile phones, eliminating the need to go to the bank or even carry bank cards. In addition to mobile banking, the platform provides services for retailers like merchant membership cards, electronic couponing and prepaid cards.
Motorola also launched a back-end management platform for mobile network operators, financial institutions and retailers. Both M-Wallet and the back-end management platform have been deployed by Union Mobile Pay, a leading mobile payment company established by China Mobile Communications Corp. (CMCC) and China UnionPay in mid-2003. Mobile users can download and install the M-Wallet application on mobile phones that support Java technology, and register bank accounts to the mobile phones via UMPay, which covers 14 of China's 16 major banks.
The updated four-year contract is a renewal of the original deal signed in July 2003, which included sales and distribution for all back catalog, forthcoming releases and joint-venture initiatives for Taiwan, Hong Kong, South Korea, Malaysia and Singapore. Rock Records is the dominant independent Chinese label for Mandarin-language pop music in Asia.
The popularity of e-commerce population and high penetration of mobile phones make Taiwan one of the most important markets for digital marketing in Asia. The country "is often seen as a weathervane for future digital trends around Asia, as the market is approaching the 70% Internet penetration point, the standard level indicative of advanced Internet markets," said Brian Stoller, Mindshare's partner-invention for Asia Pacific, based in Hong Kong.
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