December 13, 2005

Account Moves, Appointments & News

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Haier Group has appointed Saatchi & Saatchi to handle corporate marketing surrounding its national sponsorship of the 2008 Olympic Games in Beijing, following a pitch including Ogilvy & Mather, Bates Asia and the Japanese agency ADK. Saatchi will establish an office in Qingdao, the Chinese appliance marketer's headquarters in eastern China. Haier is one of five official national Olympic sponsors alongside Sohu.com, Qingdao beer, China Mobile and Yanjing Beer. Like many Chinese marketers, Haier has worked with numerous ad agencies around the world on a project basis, rather than appointing an agency-of-record, including Ogilvy and Grey Global Group | Hong Kong mobile phone service provider CSL has handed its $11 million media business to OMD following a pitch against Starcom, Carat and the incumbent, Maxus | Winnie Lee to deputy managing director, China at OMD from VP, integrated communications planning, China at ZenithOptimedia. She will remain based in Shanghai | Saatchi & Saatchi has opened a design specialist division in Shanghai. Symbolista will be managed by Bridget de Socio, previously creative director of Estee Lauder's La Mer division in New York | Maxmillian Mak and Queenie Fan to group account directors at Ogilvy, Hong Kong. Previously, Mr. Mak was account director, BBDO Worldwide, Hong Kong, while Ms. Fan was group brand director, Leo Burnett Worldwide, Hong Kong | Daphne Lee and Fanny Yum to senior business directors at Publicis Worldwide, Beijing. Ms. Lee was client service director at Samsung Advertising in Beijing and Ms. Yum was a business director at BBDO, Shanghai | Starting next month, South China Morning Post Publishers will launch Style, a monthly glossy magazine devoted to a lifestyle subjects including fashion, homes and design, beauty, travel, motoring and careers. It will be distributed with the South China Morning Post, a daily newspaper, on the first Friday of each month for HK$7 (US$0.90) | Nickelodeon's animated series "SpongeBob SquarePants" will debut on national broadcaster China Central Television's (CCTV) dedicated kids channel on January 28, reaching 300 million households. The half-hour program, dubbed in Mandarin, will air weekdays.


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