December 2, 2005

Account Moves, Appointments & News

By Published on .

Nike has moved its advertising account for China from JWT to long-time international agency Wieden & Kennedy, which handles Nike in the U.S. and most of the world. The independent agency opened an office in Shanghai last year without Nike. JWT's Shanghai office has handled the account for the past eight years, but Nike recently held a pitch among five shops. In addition to Wieden and JWT, contenders included Publicis MoJo out of Australia and two independent agencies in Shanghai, DMG and Nitro | Eddie Wong to exec creative director, Greater China, a new position at Euro RSCG in Shanghai from exec creative director, TBWA, Shanghai | Hope Chang to VP, marketing, Greater China at MasterCard from exec VP-chief strategy director, Taiwan at McCann Erickson. She will remain based in Taipei | Leo Burnett has promoted Donald Chan and Ruth Lee, managing director and exec creative director, respectively, of its Shanghai office, to the newly-created positions of national managing director and national exec creative director for China | Tarantula, an independent relationship marketing, CRM and events agency in China, has formed an alliance with Publicis Dialog. The Tarantula team will be relocated to the Publicis Groupe agency's Shanghai office, but it will continue to work with its exiting clients, while providing relationship marketing services to Publicis clients | Shui On Land, the Chinese property developer behind Shanghai's Xintiandi development, has signed up as the three-year sponsor of the Tennis Masters Cup in Shanghai, starting this year  | Hong Kong-based One Media Group will begin publishing a Chinese-language (simplified text) version of Rolling Stone, a Los Angeles-based music and lifestyle magazine, during the first quarter of next year. The local edition will contain a mixture of translated articles from the U.S. edition and local content. One Media also publishes Chinese editions of international titles such as Popular Science, Digital Camera, T3: Tomorrow's Technology Today and Top Gear. In Hong Kong, it also publishes titles like Ming Pao Weekly | Viacom's MTV Networks will launch MTV Chi, a customized channel catering to Chinese-American young adults in the U.S. on December 6. The channel will be programmed based on preferences of MTV viewers in the U.S., China, Taiwan, Hong Kong and Singapore as expresssed through online voting at www.mtvchi.com. MTV Chi, available nationally via DIRECTV, will be the second channel launched under the MTV World umbrella to serve ethnic populations in the U.S., following MTV Desi, aimed at viewers with roots in the Indian sub-continent | Travel and business specialist Ink Publishing and CNN International will launch an Asia/Pacific edition of CNN Traveller magazine this January. It will be available six times annually on newsstands as well as in major airports, on leading airlines and within CNN's hotel partners within the region.

Have a tip? Contact the editor in Hong Kong at (+852) 2982-1956 | adagechina@adage.com

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