FYI 02.18.09

Anta Partners With Jelena Jankovic; Star Launches Mobile Service in Australia; Meijob Hires Philip Beck

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The Chinese sportswear company Anta Sports Products has signed an endorsement deal with women's tennis player Jelena Jankovic.

Ms. Jankovic, who will now exclusively wear Anta sports apparel, shoes and accessories worldwide, became the No. 1 ranked player on the Sony Ericsson WTA Tour in October 2008 and was recently crowned the ITF World Champion.

The partnership with Jankovic is the first time a Chinese sports brand has signed up a major female tennis player. The global sports and entertainment company IMG, representing Ms. Jankovic, and Sportfive/People Brand Management Group, which works with Anta, helped negotiate the deal.

Anta's design teams from the U.S. and Japan have worked closely with the tennis star to develop a Jelena Jankovic range of sports products.

"The recent success of the Beijing Olympics has firmly established China's reputation as a world power in sport," Ms. Jankovic said in a statement.

The deal is one of the biggest for the a Chinese sportswear brand, but not the first. Anta's largest domestic rival, Li-Ning Co., signed a five-year deal worth $1.25 million with Shaquille O'Neal of the Phoenix Suns in 2006.

Li-Ning has also worked with other top U.S. basketball players, including Baron Davis of the Los Angeles Clippers, Damon Jones of the Milwaukee Bucks, and José Calderón of the Toronto Raptors.
Hong Kong-based Star Group has launched Star Mandarin Mobile in partnership with digital media publisher News Digital Media and telecommunications company 3 Australia.

Star Mandarin Mobile is Australia's first Chinese-language subscription-based mobile TV service. Aimed at that country's large Chinese population, it is available to 3 mobile users at A$1 (63 cents) a day or A$4 ($2.54) a month.

The service features three of the broadcaster's Mandarin programs, Blackie's Teenage Club, Gossip Queen and The Cave. with more shows to come.
Meijob International Holdings has appointed Philip Beck to run two internet start-ups in Beijing, www.meijob.com, a job search engine with an offline recruitment offering called Meijob:RPO and www.jipingmi.com, a real estate search engine.

As chief operating officer, he will focus first on Meijob, using his previous experience in advertising, media, online and offline recruitment, real estate and the internet. Most recently, he was Global COO at Ross Human Directions, an Australian-based company providing human resources-related services.

Before that, he was the Shanghai-based CEO of China Media Exchange (CMX), the holding company for Publicis Groupe's media divisions in China, including Zenith Media, Optimedia and Starcom.

China's online job space has hundreds of competitors in China, but the three largest are 51job.com, Zhaopin.com (owned by seek.com in Australia) and ChinaHR (owned by Monster.com).


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