In China, thousands of public buildings switched off their lights, including the Bird's Nest stadium, site of the opening and closing ceremonies for the 2008 Olympic Games, and the neon lights across Hong Kong island.
Lights also went out over many other global icons including the Sydney Opera House, Greece's Parthenon on top of the Acropolis, the Las Vegas strip, New York's Empire State Building, the Eiffel Tower, London's Big Ben, Piccadilly Circus, the statue of Christ in Rio de Janeiro and San Francisco's Golden Gate bridge.
The effort was supported by a global "Vote Earth" campaign, created by Leo Burnett Sydney. When Earth Hour was launched three years ago, also with advertising support from the Publicis Group agency, it was a global call to action against climate change. This time, the WWF encouraged people to view Earth Hour as a global election between the Earth and global warming.
In the lead up to Earth Hour, people were urged to literally support Earth by using their light switch as a vote. The campaign was seen by millions of people worldwide through TV, radio, posters, press, ambient media and online advertising. It was also supported by a social networking campaign.
Early reports suggest nearly one in seven people in the world took part, "making this an event unlike any other ins history. The bar was set very high, one billion votes for earth," said Andy DiLallo and Jay Benjamin co-exec creative directors of Leo Burnett, Sydney. "Hopefully this will go a long way in making our case to lower emissions targets at the [United Nations] climate change conference" in Copenhagen in December 2009.
Previously, Mr. Skinner was managing director of the Interpublic Group of Cos.' sister media agency in Hong Kong, Initiative. Interpublic has not named a new director for Initiative, Hong Kong.
With a population of 1.1 billion, India "offers a blue ocean opportunity in home shopping," said Seoul-based Harri Lee, the CEO of CJ Home Shopping, which already operates in other Asian markets such as Korea and China. "We plan to offer a trendy and stylish home shopping television experience."
In China, CJ Home Shopping operates the Dongfang CJ distribution network in Shanghai and Tianjin.
FutureBrand has also promoted Po Cheung to executive director, southern China from managing director of its Hong Kong office and Edward Chau in Beijing to executive director from business development director. In Greater China, FutureBrand works with brands such as Procter & Gamble, Yili and Anheuser-Busch InBev.
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