FYI 06.17.2009

Joseph Liu Returns to Shanghai GM; Nickelodeon Will Air Chinese Animation in Asia; Madhouse Partners With China Telecom

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General Motors Corp. has promoted Joseph Liu to executive VP of its flagship operation in China, Shanghai General Motors, a venture between GM and Shanghai Automative Industry Corp. He succeeds Robert Socia, who previously held the same title, on July 1.

Mr. Liu is now GM's VP for sales and marketing, Asia/Pacific, a position he has held since November 2008. Before that, he was VP-marketing for Shanghai GM. Mr. Liu's current role will be handled by John Stadwick, GM's executive director in charge of after-sales in Asia/Pacific, on an interim basis.

Mr. Socia will become GM's VP in charge of global purchasing and supply chain in China. In that role, he succeds Bo Andersson, who left GM to pursue other opportunities.
Viacom's Nickelodeon division will launch ChinaToon, a one-hour branded block on its Asian pay-TV channel feed dedicated to showcasing original Chinese animation.

ChinaToon will debut with two animation series, Creative Power Entertaining Co.'s Pleasant Goat and Big Big Wolf and Zhejiang Zhongnan Group Animation Video Co.'s Magic Wonderland, broadcast to 13 territories across Asia starting July 5. Pleasant Goat and Big Big Wolf already has fans in China and Taiwan and has spawned a live-action touring musical and feature film. Magic Wonderland is a 3D-animation series that has aired in the U.S. and Africa.
Chinese mobile advertising network Madhouse has partnered with China Telecom subsidiary Best Tone Information Service. For the next two years, Madhouse will empower Best Tone's mobile-ad business and serve as Best Tone's mobile advertising platform partner.

Ads served on China Telecom's Best Tone mobile local search site will target users of geography-based information and Madhouse will power mobile ads for the company's mobile properties and services, including Best Tone's mobile website.

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