FYI 08.12.2009

Estée Lauder Hires M2M, DMG Expands Entertainment Division, China Youth Media to Broadcast EPL Games Online; Safeguard Sponsors Health Symposium

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Estée Lauder Companies has appointed Omnicom Media Group's M2M division, which specializes in luxury and premium brands, to handle its media business in Hong Kong, where it markets the skincare and makeup brands Estée Lauder, Clinique, Aramis, Lab Series, M.A.C., Bobbi Brown and Origins. There was no pitch. The New York-based cosmetics and skincare company already works with M2M in China, Japan, South Korea and other markets after winning part of the business in a global review last year. Previously, Group M's Maxus division worked with Estée Lauder in Hong Kong.
DMG Entertainment, a division of one of the largest local ad agencies in China, Dynamic Marketing Group (DMG), has signed a deal with Summit Entertainment, an independent Hollywood studio, to bring "Knowing" to China.

The deal is "a coup" for DMG, said CEO Dan Mintz in Beijing, because the Nicolas Cage thriller will be one of just 20 films allowed into China this year. Earlier this year, DMG Entertainment brokered the sponsorship deal between Olympic swimming champion Michael Phelps and Mazda Motor Corp.

China is one of the fastest-growing film markets in the world but remains elusive for foreign movie makers, who are limited to 20 movies a year. Box office receipts reached $635 million in 2008, a 30% annual increase and the fifth straight year sales have grown more than 25%, according to the State Administration of Radio Film and Television. Distributors built 118 multiplexes in China last year, bringing the total to 1,545 nationally.

China is the third-largest country in the world in film production, following India and the U.S. The country produced 406 feature films in 2008. Domestic movies represent the bulk of box office receipts, because China limits the number of foreign films that can be screened to 20 movies annually.

Seven of the top-ten grossing films in China last year were made entirely or partly by Chinese companies. The import films on the list were "Kung Fu Panda" (No. 6), "Quantum of Solace" (No. 7) and "The Mummy: Tomb of the Dragon Emperor" (No. 10).
China Youth Media has secured the online rights to distribute the 2009-2010 season of the English Premier League to Chinese university students. The football programming deal is part of a licensing agreement between China Youth Media and WinTV, a subscription channel in China run by state-owned Guangdong Provincial Television.

Koobee, China Youth Media's Intranet Television Network and media portal, will be the sole distributor of the EPL season on college campuses. Chinese universities have few television sets, but almost all students have high-speed internet access. Ten ad-supported EPL games will be broadcast each week free to more than 30 million students nationwide.
Procter & Gamble Co.'s Safeguard Research Institute has partnered with China's Ministry of Health to sponsor the 3rd International Health & Hygiene Symposium with the theme "Healthy Children, Healthy Future." The symposium, convened to promote life-saving hand hygiene habits and exchange knowledge about hygiene-based disease prevention, will take place in Beijing on August 12-13, 2009.

"Hand washing remains one of the simplest, most cost-effective interventions against preventable illnesses. We will continue to be committed in hand washing promotion in China," said Richard Chen, President of Safeguard Health Research Institute in Beijing.

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