FYI 09.17.08

Star partners with Twentieth Century Fox to produce Asian films; OMD appoints Deryk Tang in Taiwan; LVMH hires Ruder Finn

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News Corp.'s Star Group subsidiary in Hong Kong has formed a joint venture with Twentieth Century Fox, named Fox Star Studios, to produce local-language films in Asia for worldwide distribution.

The joint venture will make its first foray in India, "completing the missing piece in Star India's entertainment portfolio," said Star India CEO Uday Shankar in Mumbai.

Fox Star Studios will produce Bollywood and Indian regional films under the management of CEO Vijay Singh in Mumbai, who is currently president, strategy and corporate development at Star India. It will also build a national theatrical distribution footprint and enhanced capabilities in the home entertainment and digital media platforms in India while also leveraging Fox Theatrical Network's global distribution across 44 countries worldwide.

"Our vision is to become a one-stop shop that encompasses film acquisition, development, marketing, production and distribution in India," Mr. Singh said. Fox Star Studios will be expanded into other markets including Greater China and Southeast Asia as well.

Star has also partnered with Cox Communications, the third largest cable provider in the U.S., to launch three Indian TV channels on Cox's digital cable platform in northern Virginia, which has one of the largest South Asian populations in the U.S. The launch represents Star's first cable distribution deal in the U.S. Cox now carries Star India Plus and Star One, general entertainment channels, and Star India Gold, a Bollywood movie channel.
Deryk Tang
Deryk Tang
Omnicom Group's OMD Worldwide has appointed Deryk Tang, 46, as managing director of its Taipei office. He succeeds Sean Chang, who has left the agency.

In Taiwan, OMD works with advertisers such as McDonald Corp. Johnson & Johnson, Visa International, Pernod Ricard and Watsons, a personal care retail chain.

Previously Mr. Tang was executive director at Bates Asia, where he was responsible for media, strategic planning, public relations and new business development.
General Motors Corp. broke ground this week on a $250 million corporate campus in China. The 120,000-square-meter building in the Jinqiao district of Shanghai's Pudong New Area will serve as GM's headquarters for Asia/Pacific as well as its center for advanced research and science. It will be situated nearby GM's joint ventures in the city as well as the automaker's local parts distribution center. The first phase is scheduled to open in late 2009.
LVMH has appointed Ruder Finn in Shanghai as the PR agency-of-record for its Mo√ęt Hennessy Diageo brands in China. Ruder Finn will provide LVMH with nationwide strategic planning and counseling, media outreach and creative events. The assignment, lasting through 2009, includes the company's best-sellers in China -- Hennessy X.O. cognac, Glenmorangie whisky and Veuve Clicquot and Krug champagne brands.

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