Nielsen Co. has partnered with Meihua Information to launch MediaSearch (www.mediasearch.cn), a media rates and data source in China. Meihua provides marketing systems and information in China to help connect media agencies, media owners and advertisers with timely and reliable media rates and data, free of charge.
MediaSearch works with over 5,300 venders, including traditional media such as magazines, newspapers, television and radio, as well as online and direct marketing operators. It also provides links to media web sites, online media kits, audit statements and programming schedules.
"Over the past decade, we have witnessed both the proliferation of media and a fast-changing and increasingly diverse media landscape in China, which present huge opportunities as well as challenges to media players and marketers trying to pursue an effective marketing and advertising strategy in this fastest growing nation," said Bernard Hughes, Nielsen Media's exec director, China based in Shanghai.
VisionChina, one of China's largest mass transit mobile TV advertising networks, has signed an exclusive contract with Shanghai Shentong Metro Asset Operation and Management Corporation, the asset management arm of Shanghai Metro. Over 12 million people use public transportation daily in Shanghai.
Two-thirds of VisionChina's LCD panels are in four major Chinese cities -- Beijing, Shanghai, Guangzhou and Shenzhen -- making the company a market leader there, according to Analysys International.
He takes over from Shanghai-based Lisa Wei, who was recently promoted to a strategic senior role within GroupM's MindShare division in China as a partner at The Exchange,, one of the three new divisions at MindShare responsible for planning and executing ad campaigns.
China has "a growing appetite" for sports and entertainment, said Timothy Leiweke, AEG's president-CEO in London, "fueled by an emerging middle class and a great need for state-of-the-art multi-use arenas. [These] entertainment and cultural destinations will absolutely be one of the biggest and most important initiatives AEG has ever undertaken."
Working with government bodies and agencies and local developers in the mainland, the partnership will oversee the design and development of arenas and entertainment districts, and manage sports events, concerts, trade shows/conventions, and live entertainment.
The joint venture has already signed a deal with Shanghai Oriental Pearl Group to develop an 18,000-seat, 126,000 square meter entertainment center and arena, the Shanghai World Expo Performing Arts Center, on the banks of the Huangpu River in Shanghai. It will be the focal point for the 2010 Shanghai World Expo. After the Expo ends, the center will one of Shanghai's largest arenas for entertainment, sports, and cultural events.
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