FYI 10.20.2010

Leo Burnett's Eddie Booth Succeeds Michael Wood; ECD Keat Soh Joins TBWA; Mars Appoints OMD in Taiwan; OMD Appoints Siew Ping Lim as CEO, China; Media Contacts, Hong Kong Hires Jason Kwong; Layla Lewis Joins Turner; OMD, Hong Kong Appoints Roid Sin

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Leo Burnett has named Shanghai-based Eddie Booth as ceo for Greater China, effective Dec. 1. He succeeds Michael Wood, who is leaving Leo Burnett at the end of the year after 23 years at the Publicis Groupe agency. Mr. Booth, who joined Leo Burnett 11 years ago in Hong Kong, will keep his current role of chairman for Greater China.
Keat Soh has joined TBWA Worldwide, Shanghai as group creative director, reporting to ECD Chien Hwang and working with advertisers in China such as McDonald's Corp. and Adidas. Previously, Mr. Soh was the ECD at Publicis Worldwide, Beijing, but he began his career in Singapore and has worked in Australia, Hong Kong, India and Thailand.
Mars has moved its media planning and buying business in Taiwan, including traditional and online media, to OMD, Taipei following a month-long pitch against the incumbent agency Dentsu Media Palette as well as Mindshare.
OMD has appointed Shanghai-based Siew Ping Lim as CEO, China, overseeing the Omnicom Media Group's operations in Shanghai, Beijing and Guangzhou. Previously, Ms. Lim was VP-China at Mindshare. She succeeds Winnie Lee, who recently resigned from the agency.
Media Contacts, the digital division of Havas-owned MPG, has appointed Jason Kwong as general manager of its Hong Kong office, reporting to Thomas Wong, Havas Media's CEO, Greater China. Previously, he was a client services director at Landor Associates and before that, he was head of interactive at OgilvyOne.
Turner Broadcasting has appointed Layla Lewis in Hong Kong as associate director for programming, acquisitions and development in Asia/Pacific, to develop its childrens' networks in Asia like Cartoon Network, Pogo and Boomerang. Previously, she was a senior programming manager for Nickelodeon in London.
OMD has appointed Roid Sin as general manager of its Hong Kong office. Previously, he held the same position at Carat, Hong Kong. Before that, he held senior positions at the outdoor media company, JCDecaux.


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