FYI 10.21.2009

Baidu Will Provide Wireless Search for China Unicom's 3G Subscribers; VisionChina to Acquire Digital Media Group; GM Developing New Chevy Model for China

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Baidu, the Chinese-language internet search provider, has entered into a strategic partnership with China Unicom to provide wireless search for China Unicom's 3G mobile subscribers.

Baidu's wireless search service will be embedded in China Unicom's 3G mobile phone handsets, so China Unicom's mobile subscribers can use pre-installed applications to access Baidu products including web search, Baidu Knows, Baidu Post Bar, image search, news search, MP3 search and other services. Baidu will also provide search functions within China Unicom's wireless internet sites for the carrier's users.
VisionChina Media, a media company that operates out-of-home digital TV advertising networks on mass transportation systems in China, will acquire Digital Media Group, a leader in China's subway mobile TV advertising market, in a cash and share deal worth about $160 million.

The combined company will operate bus networks in 18 cities, including Beijing, Guangzhou and Shenzhen, plus exclusive subway networks in eight key cities in China -- Beijing, Chengdu, Chongqing, Guangzhou, Nanjing, Shanghai, Shenzhen and Tianjin -- as well as on Hong Kong's Airport Express train.

According to Analysys International, VisionChina Media operated 82,349 digital television displays by the end of June 2009, giving the Beijing-based company a 42.1% share of China's digital mobile television screens on mass transport, including buses and subways. It delivers real-time, location-specific content, including news, stock quotes, weather and traffic reports and entertainment to over 40 million viewers each day in China, said CTR Market Research.

Shanghai-based DMG operated 8.1% of the digital mobile television screens in China in the first half of 2009, according to Analysys. By the end of 2009, DMG says it will have over 34,000 digital screens across 32 subway lines, high speed train routes and bus shelters.

"The combined company's fully integrated advertising network will deliver real-time television programming to passengers during their commutes, further strengthening advertising value for our clients," said Limin Li, VisionChina's chairman-CEO.

DMG group companies include Beijing Eastlong Technology Development Company Limited, Beijing Eastlong Advertising Company Limited, DMG Advertising (Shanghai) Co. Ltd and six DMG operating subsidiaries.
Shanghai General Motors Co. will launch a new small car under the Chevrolet brand in February 2010, said GM's CEO, Fritz Henderson, during a visit to China this month.

The new car, called the Chevrolet New Sail, will hit the market before the Chinese New Year begins next year on Feb. 14. The New Sail was mainly designed and developed by Pan Asia Technical Automotive Center (PATAC) in Shanghai, using GM's global vehicle development process.

"The New Sail has been developed for customers in China and has great potential in other emerging markets," said Mr. Henderson.

Further details on the new model were not available.

Shanghai GM is a joint venture between GM and Shanghai Automotive Industry Corp. (SAIC). Set up in 1997 as an automotive research and development center, PATAC is jointly run by GM and SAIC.
--by Yang Jian
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