Coinciding with his departure, Synovate has restructured its senior leadership team and operations in China, Hong Kong and Taiwan to form a new Greater China business unit that will be led by Eliza Wong, now CEO for Greater China.
She will oversee offices in Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Shenzhen, Wuhan, Hong Kong and Taipei. Ms. Wong joined Synovate in 2005 as operations director.
"Many of our clients are organized in this way, so it only makes sense for us to mirror their structure to ensure synergies and full coordination. It also allows us to leverage the economies and benefits of scale as well as harness the collective capability and expertise we have in these markets," said Synovate's Global CEO, Robert Philpott.
Synovate has also appointed Huey Lam as commercial director of its shopper counting and analytics business, Synovate Retail Performance, in China. Based in Shanghai, Mr. Lam will be responsible for driving Synovate's retail performance and automated real-time customer feedback business in Greater China. Previously, he was the general manager, China at Experian Footfall.
Charm also announced plans to establish a joint venture with Wasu Digital Group, a Chinese digital content provider for cable TV, 3G mobile TV and broadband TV and a supplier of IPTV services. Wasu is also one of three national operators, alongs with China Central Television (CCTV) and Shanghai Media Group (SMG), with a license to operate IPTV, 3G mobile TV and broadband TV networks. The joint venture will have the right to operate all advertising-related businesses on Wasu's three platforms for 20 years.
Robert Graziano, now Ford's chairman and CEO, China will succeed Mr. Burela as president and CEO, Australia and New Zealand. Mr. Graziano developed Ford's expansion plans in China in recent years, overseeing investments of $1.3 billion during the past 12 months alone, while expanding the auto company's dealer network. Ford expects 70% of its growth in the next 10 years to come from Asia/Pacific and Africa, mostly from China.
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