FYI 10.27.2010

Eliza Wong Succeeds Darryl Andrew at Synovate; Grey Hires ECD Attlee Ku Chi Wai; DDB Appoints Planner Tim Schlick; Charm Renews Sales Agreement With Tianjin Satellite TV; Marin Burela Succeeds Jeffrey Shen as President of Ford's China JV

By Published on .

Most Popular
Darryl Andrew has resigned as the CEO, China of Synovate, the market research arm of Aegis Group, a role he held for nearly four years. Mr. Andrew intends to remain China but has not disclosed his plans.

Eliza Wong
Eliza Wong
Coinciding with his departure, Synovate has restructured its senior leadership team and operations in China, Hong Kong and Taiwan to form a new Greater China business unit that will be led by Eliza Wong, now CEO for Greater China.

She will oversee offices in Shanghai, Beijing, Guangzhou, Chengdu, Hangzhou, Shenzhen, Wuhan, Hong Kong and Taipei. Ms. Wong joined Synovate in 2005 as operations director.

"Many of our clients are organized in this way, so it only makes sense for us to mirror their structure to ensure synergies and full coordination. It also allows us to leverage the economies and benefits of scale as well as harness the collective capability and expertise we have in these markets," said Synovate's Global CEO, Robert Philpott.

Synovate has also appointed Huey Lam as commercial director of its shopper counting and analytics business, Synovate Retail Performance, in China. Based in Shanghai, Mr. Lam will be responsible for driving Synovate's retail performance and automated real-time customer feedback business in Greater China. Previously, he was the general manager, China at Experian Footfall.

Grey Group has hired Attlee Ku Chi Wai as exec creative director of its Shanghai office. Previously, he was the exec creative director of Leo Burnett, Shanghai, as well as brand creative director for the agency's Li Ning Co. account, working with one of China's leading local sportswear marketers.
DDB Group has appointed Tim Schlick in Shanghai as head of planning for China. He succeeds Asit Gupta, who is relocating to Hong Kong with plans to start an independent consultancy. Mr. Schlick will help the Omnicom agency develop non-traditional media, lead new business pitches, recruit new talent, and work on existing business. Previously, he was founder and managing director of FL8 Consulting in Frankfurt. Before that, he was managing director, international new business for McCann Worldwide, Frankfurt.
Charm Communications, a joint venture partner of Aegis Media in China, has renewed its exclusive agency agreement with Tianjin Satellite TV for advertising rights. Charm and Tianjin Satellite TV also have a joint venture to produce ad-supported live-event content and reality shows to air on Tianjin Satellite TV. Charm has exclusive rights tp ad time and branded content sponsorship opportunities on Tianjin Satellite TV through 2011.

Charm also announced plans to establish a joint venture with Wasu Digital Group, a Chinese digital content provider for cable TV, 3G mobile TV and broadband TV and a supplier of IPTV services. Wasu is also one of three national operators, alongs with China Central Television (CCTV) and Shanghai Media Group (SMG), with a license to operate IPTV, 3G mobile TV and broadband TV networks. The joint venture will have the right to operate all advertising-related businesses on Wasu's three platforms for 20 years.

Jeffrey Shen, president of Changan Ford Mazda Automobile Co., a joint venture among Ford Motor Co., Mazda Motor Corp. and Changan Automobile Co., will retire Dec. 31. He will be succeeded by Marin Burela, previously the CEO of Ford's operation in Australia and New Zealand.

Robert Graziano, now Ford's chairman and CEO, China will succeed Mr. Burela as president and CEO, Australia and New Zealand. Mr. Graziano developed Ford's expansion plans in China in recent years, overseeing investments of $1.3 billion during the past 12 months alone, while expanding the auto company's dealer network. Ford expects 70% of its growth in the next 10 years to come from Asia/Pacific and Africa, mostly from China.

Return to the Ad Age China home page here

In this article: