The joint venture gives Ogilvy a majority share in the Chinese agency. Existing Apex chairman and general manager, Fan Jianxiu, will continue to serve in the top role at Apex Ogilvy, reporting to T.B. Song, Ogilvy's chairman, Greater China in Beijing.
Established in 1993 and acquired by WPP in 2006, Apex Communications is the largest ad agency in Sichuan province. It has worked with marketers such as the Chengdu Municipal Government, Sichuan Toyota, the Chinese spirits brand Guojiao 1573. It was also a driving force behind the popular singing contest TV show, Mengniu Yogurt Super Girl Contest.
The joint venture will give Apex additional resources and Ogilvy an opportunity to extend its network into China's second tier cities.
CIC has been mapping social media intelligence since 2004, said Sam Flemming, CIC's chairman and founder. "China has the biggest, most complex and most unique social media landscape in the world and is transforming business at a speed and in ways which are almost incomparable compared to the West."
Starting in China, India, and Indonesia, CA Media will focus on content creation, including film and TV production, television networks, sports, education, advertising and digital media.
"These markets provide the ideal blend of economic, demographic, and industrial dynamism required to build a pan-Asian media organization of significant scale," said Mr. Chernin, who previously served as president and chief operating officer of News Corp., and chairman and CEO of the Fox Group. Until last year, Mr. Aiello was CEO of News Corp.'s Star Group.
"In Asia, there is less distinction between 'traditional media' and 'new media.' Nearly everything is growing, which allows for more robust prospects across the industry—prospects that we find enormously exciting," Mr. Chernin said.
In Hong Kong, TBWA has hired Terence Ling as planning director, working with brands like Standard Chartered Bank, Adidas, Visa and Levi's. Previously, he was a senior strategic planner at Ogilvy & Mather, Hong Kong.
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