FYI 11.10.2010

Ogilvy & Mather and Apex Form JV; Converseon Partners with CIC; ex-News Corp. Execs Peter Chernin and Paul Aiello Form Asian Media Firm; TBWA Appoints Danny Chan, Terence Ling; Isobar Promotes Jean Lin; Gold Daio Hires Grey

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Ogilvy & Mather has launched Apex Ogilvy, a joint venture with Chengdu-based Apex Communications, an integrated marketing agency in western China.

The joint venture gives Ogilvy a majority share in the Chinese agency. Existing Apex chairman and general manager, Fan Jianxiu, will continue to serve in the top role at Apex Ogilvy, reporting to T.B. Song, Ogilvy's chairman, Greater China in Beijing.

Established in 1993 and acquired by WPP in 2006, Apex Communications is the largest ad agency in Sichuan province. It has worked with marketers such as the Chengdu Municipal Government, Sichuan Toyota, the Chinese spirits brand Guojiao 1573. It was also a driving force behind the popular singing contest TV show, Mengniu Yogurt Super Girl Contest.

The joint venture will give Apex additional resources and Ogilvy an opportunity to extend its network into China's second tier cities.

New York-based social media consultancy Converseon and CIC, a Chinese social media intelligence provider based in Shanghai, have formed a partnership to integrate CIC's social monitoring capabilities into Converseon's global Conversation Miner offering. The partnership extends Converseon's social mining capabilities into mainland China.

CIC has been mapping social media intelligence since 2004, said Sam Flemming, CIC's chairman and founder. "China has the biggest, most complex and most unique social media landscape in the world and is transforming business at a speed and in ways which are almost incomparable compared to the West."

Two former News Corp. executives, Peter Chernin and Paul Aiello, have set up a new company in Hong Kong, CA Media, to build media, entertainment, and technology businesses in Asia. Peter Chernin will be chairman of CA Media and Paul Aiello has been named CEO.

Starting in China, India, and Indonesia, CA Media will focus on content creation, including film and TV production, television networks, sports, education, advertising and digital media.

"These markets provide the ideal blend of economic, demographic, and industrial dynamism required to build a pan-Asian media organization of significant scale," said Mr. Chernin, who previously served as president and chief operating officer of News Corp., and chairman and CEO of the Fox Group. Until last year, Mr. Aiello was CEO of News Corp.'s Star Group.

"In Asia, there is less distinction between 'traditional media' and 'new media.' Nearly everything is growing, which allows for more robust prospects across the industry—prospects that we find enormously exciting," Mr. Chernin said.

TBWA Worldwide has appointed Danny Chan as exec creative director of its Beijing office. A veteran of agencies including Saatchi & Saatchi, D'Arcy, McCann Erickson, DraftFCB and Grey Group, Mr. Chan most recently served as exec creative director at BBDO Worldwide, Beijing.

In Hong Kong, TBWA has hired Terence Ling as planning director, working with brands like Standard Chartered Bank, Adidas, Visa and Levi's. Previously, he was a senior strategic planner at Ogilvy & Mather, Hong Kong.

Aegis Media's Isobar division has promoted Shanghai-based Jean Lin to CEO, Asia/Pacific. Ms. Lin will keep her current Isobar role as global chief strategy officer. In her new position, she will work with Aegis' digital agencies in 30 markets around the world, working with advertisers like Coca-Cola Co., Adidas, Procter & Gamble Co., Anheuser-Busch InBev and The Peninsula Hotels.
Gold Daio (Suzhou Industrial Park) Hygiene Products Co., a joint venture between APP China Group and Daio Paper Corp., one of Japan's largest paper manufacturers, has appointed Grey Group, Shanghai to handle creative for its Elis line of feminine hygiene products in China. The WPP agency will handle brand planning and management, creative services and channel marketing. The appointment marks the first time Gold Daio has worked with a multinational ad agency.


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