FYI 11.17.2010

China Mobile Retains Zenith Media; L'Oreal Revamps Lancome Rose Beauty Site; SingTel Appoints William Bao Bean; Ogilvy & Mather Promotes Anthony Wong; Dongfeng Peugeot Appoints Euro RSCG; BBDO Hires Ng Tian It; SinoMedia Appoints Tang Xiaoming; OMD Promotes Mentor Zou; Zenith Appoints Gary Sin; JCDecaux Signs JV with Macau Airport; R3 Launches The Source Online; Starcom Hires Andrew Wong; Publicis Acquires Eastwei

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China Mobile Group is retaining Publicis Groupe's Zenith Media, Beijing in a pitch for its $100 million media planning business that also included WPP's MindShare, Omnicom Group's OMD, and Interpublic-owned Universal McCann. Zenith Media, part of ZenithOptimedia Group, has worked with China Mobile Group for the past nine years.
L'Oreal Group is relaunching Lancome Rose Beauty, a branded luxury cosmetics community,, founded by the French company in 2006, to promote the spirit of beauty. Lancome Rose Beauty has grown into China's leading professional luxury beauty community in China with over 570,000 registered members and more than 1.3 million posts.

The new version of the site offers fashion and cosmetics news to enhance the beauty sense and self-confidence of Chinese women, says Shanghai-based Philippe Lamy, VP-general manager of L'Oreal's luxury division in China. Members can now access more Lancome news, pick up beauty tips from L'Oreal experts and survey global beauty trends on the site.

L'Oreal has upgraded the community section, added user comments that can be seen in both the video and news sections, and added a celebrity column featuring stars, famous bloggers and beauty editor partnerships with local publications, like internet makeup star Michelle Phan. L'Oreal also added a "Fashion Class," in which experts will share fashion sense and tips to users. The site's video section is a cooperation with, one of China's leading web portals.

SingTel Group appointed Shanghai-based William Bao Bean as managing director of Singtel Innov8, its newly-formed $150 million corporate venture arm focused on investing in and driving innovative services and technology around the world, especially in China. Previously, he was a partner at Softbank China & India Holdings, an early stage venture capital firm backed by Softbank of Japan and Cisco. He has also served as a VP at Deutsche Bank Securities and Banc of America Securities. Mr. Bean began his investment career 15 years ago as a technology analyst in Taiwan.
Ogilvy & Mather promoted Beijing-based Anthony Wong to managing director, global brand management, to identify opportunities for growth with major global advertisers, develop thought leadership and grow talent. Mr. Wong has also joined Ogilvy's Executive China Committee and will continue in his existing role as regional business acceleration director, Asia/Pacific.
Dongfeng Peugeot-Citroen Automobile, a Wuhan-based joint venture between Dongfeng Motor Corp. and France's PSA Group, has hired Euro RSCG, Beijing as the creative agency-of-record for its first locally manufactured sedan in China, the Dong Feng Peugeot 508.

The appointment to handle strategic brand positioning and integrated creative development follows a pitch against Publicis Worldwide and Dentsu. Euro RSCG has worked with Dong Feng Peugeot in China for seven years and handles creative for other models. .

Car sales in China, the world's largest auto market, are growing about 20% a year, said Olivier Pluquet, Euro RSCG's CEO, Asia/Pacific.

BBDO Worldwide has appointed Ng Tian It as exec creative director of BBDO/Proximity in Beijing. Previously, Mr. Ng worked with Lowe & Partners as global creative director for Unilever's Clear haircare brand and chief creative officer of Lowe, Singapore. Before that, he was exec creative director at Lowe's Shanghai office.
SinoMedia Holding, a media broker based in Shanghai that sells advertising airtime on China Central Television and other TV stations and internet companies in China, has appointed Tang Xiaoming as chief investment officer. Mr. Tang will be responsible for managing and monitoring investment activities and opportunities and investor relations. Previously, he was senior VP of Redgate Media Group, an integrated media and entertainment company in China.
Omnicom Media Group's OMD division has promoted Mentor Zou to deputy general manager of its Shanghai office, reporting to Siew Ping Lim, OMD's CEO, China. Mr. Mentor, who joined OMD China in 2004 as business director, has worked in China for over a decade.
ZenithOptimedia has appointed Gary Sin as managing director of Zenith Media's Shanghai office, responsible for working with advertisers such as HTC, Abbott Laboratories, and Siemens. Most recently, Mr. Sin was an independent media consultant. Before that he was general manager of business development at Sing Tao Media Group and VP at Universal McCann.
Outdoor media company JCDecaux has signed a joint venture with Macau International Airport Co. called CNDecaux to operate and manage the exterior advertising space near the airport to target tourists and other passengers along the road to the airport terminal, ferry terminal and Cotai area. JCDecaux has been managing interior advertising at Macau airport since 2003.
R3 and its European partners Grupo Consultores have introduced The Source Online to showcase the work of local and multinational ad agencies in China. "The Source" was launched in gift book format earlier this year. The online version,, allows for ongoing updates and additions.

"We are seeing more and more interest, particularly in the local agency scene, and with around 204,000 local Chinese agencies operating, there is an incredible amount of opportunity for both marketers and other agencies looking for partnerships or acquisitions," said Sally Warren, R3's general manager of agency consulting in Singapore.

Agencies in China can register for a basic profile for free or pay for more prominent profiles with additional information.

Starcom MediaVest has hired Andrew Wong as digital director of its Hong Kong office. Previously, he was business director, Greater China at Exponential Group's Tribal Fusion office in Hong Kong. Before that, he served as rich media sales manager at Google/Doubleclick.
Publicis Groupe has acquired Eastwei Relations, one of China's first independent public relations and strategic communications consultancies. Founded in 1994, Eastwei  employs more than 120 staff in four offices in Beijing, its headquarters, as well as Shanghai, Guangzhou and Chengdu, working with marketers like Ikea, Sony Corp., Singapore Tourism Board and Porsche. Eastwei will be renamed Eastwei MSL and aligned under Publicis Groupe's PR network MSLGROUP. Eastwei's founder and chairman, Johan Björkstén, will become chairman Eastwei MSL and a member MSLGROUP Greater China Management Board.

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