FYI 1.12.2011

Youku Offers Inception Via On-demand Video; Ping An Appoints Maxus; MasterCard Buys Naming Rights for Beijing's Wukesong Arena; Euro RSCG Promotes Edward Su

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The online video site is partnering with Warner Bros. to offer the Hollywood film Inception to Chinese web users via a beta on-demand paid video service. Youku has set up a dedicated page for Inception ( where Youku users can pay to watch the film anywhere, and on any internet-enabled device for RMB 5 (76 cents). The site will also allow them to interact with other users to comment, share other film recommendations, and discuss the film's plot.

In addition to online on-demand broadcast rights to Inception, Youku also has online resale rights for the film to air on Youku Premium, which lets users watch ad-free premium content, such as high-definition movies. In addition to films, Youku Premium features more than 10,000 hours of lectures and self-study materials offered in partnership with ChinaEDU, Crystal Education, and other partners.

"Through building long-term partnerships with copyright holders and communicating with our media partners, Youku Premium is creating a whole new way for people to find and watch the content they want, when they want it," said Youku founder and CEO Victor Koo in Beijing.

Shenzhen-based Ping An Insurance has appointed WPP's Maxus, Guangzhou office to handle its strategic and tactical media planning in China for two years. Ping An, the first insurance company in China to have a shareholding structure, has developed into an integrated financial services conglomerate with insurance, banking, and investment businesses. The account was previously handled by Interpublic Group's UM media division.
MasterCard has bought naming rights for Beijing's iconic Wukesong Arena, the basketball venue for the 2008 Olympic Games, in a landmark deal for China's sports and entertainment industry. The 18,000-seat arena will be renamed the MasterCard Center or, in Chinese, Wanshida Zhongxin, in a five-year deal with the venue owners Bloomage International Investment Group and U.S.-based AEG. As the strategic partner of Bloomage, AEG together with the U.S. National Basketball Association (NBA), will provide consultancy support in the running of MasterCard Center.

The renaming of the stadium marks another milestone for China's rapidly growing sports and entertainment industry. It is the first 2008 Olympic Games venue to be rebranded commercially, tand he first arena in Beijing to be renamed in such a way. MasterCard Center will be launched on Jan. 21, with a performance by the Cantopop star Jacky Cheung.

Euro RSCG has promoted Edward Su to the newly-created position of managing director, China from group managing director of Euro RSCG in Shanghai and eastern China, effective immediately. Mr. Su, who joined Euro RSCG in late 2008, is one of the first executives hailing from mainland China to oversee a multinational ad agency's full operations in that market.

Mr. Su has "provided innovative creative and integrated solutions for clients, and as a young local star, he is the future of Euro RSCG China," said Mason Lin, the agency's CEO, Greater China.

Euro RSCG has also promoted James Chen to VP, Greater China from managing director, Beijing. Benjamin Wong will succeed Mr. Chen as in Beijing, while Jowell See has been appointed as general manager of Euro RSCG, Shanghai.

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