FYI 1.19.2011

Haier Appoints JWT, Shanghai; WE Hires Arthur Yu; Pernod Ricard Launches Martell Noblige Campaign; BBDO Promotes Hans Lopez-Vito; Ford to Launch Design Studio in China; Honda JV to Launch Everus Brand; SinoMedia Partners with MediaCorp; Reuters Signs Global Distribution Deal with CCTV

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The Chinese home appliance maker Haier Group has appointed JWT, Shanghai to handle its corporate branding business following a pitch against the incumbent, McCann Erickson Worldwide, Beijing as well as Draftfcb, Shanghai and Japan's ADK, Shanghai.

The WPP agency will help Haier develop a long-term strategy for its corporate brand as well as individual products, said Donald Chan, JWT's China CEO in Shanghai.

WE Marketing Group has appointed Arthur Yu in Beijing as executive director, responsible for expanding WE's activation business, including experiential marketing, consumer promotion, trade marketing, shopper marketing, retail/POP design and digital activation. In 2010, Mr. Yu was managing director of Bates141's office in Beijing. Before that, he spent four years as managing director at OgilvyAction in Beijing.
Pernod Ricard has launched an integrated campaign for its Martell Noblige cognac brand that encourages upwardly mobile young Chinese men to embark on a journey of self-discovery. The French spirits company claims that Chinese men seek self-confidence and elegance as their success grows, going beyond the superficiality of materialism, money and status.

Created by TBWA Worldwide, Shanghai, the campaign includes a 60-second TV spot entitled "Manifesto," shot in Hong Kong, which portrays a series of young men in scenarios that capture their individual elegance. The spot is supported by activation parties, print and outdoor ads, and a social media and digital campaign.

BBDO Worldwide has promoted Hans Lopez-Vito in Shanghai to executive planning director for Greater China from executive strategic planning director, China. The Omnicom agency also appointed Rick Doerr as regional business development director in addition to his existing role as managing director of BBDO, Hong Kong, working with marketers like Wrigley, Mars and Hyatt. The agency also promoted J.C. Catibog to managing director of BBDO, Guangzhou from general manager.
Ford Motor Co. plans to launch a small design studio in China to monitor consumer and design trends in that fast-growing market.

J. Mays, Ford's group VP of design, confirmed the company's plans to transform its "listening post" in Shanghai into a studio over the next two years. "The plan is to develop a small studio in much the same way that we've done the studio at Injeni," he said, referring to Ford's eight-year-old studio in London. "We are looking for talent. We're hoping that some of that talent will be Chinese."

Asked whether the Shanghai studio will design complete vehicles for Ford, he said: "I don't know, but stay tuned. It depends on the ability of the design team. As we get up and running, it will be interesting to see what kind of fruit that team will bear."

Ford trails far behind General Motors Co. and Volkswagen in China sales but is trying to catch up. Changan Ford is building a third assembly plant in Chongqing, which will start producing the Focus compact car in 2012. The company also has expanded its dealer network. Changan Ford recently opened 40 new dealerships, and is adding another 66 stores. By the end of the year, the joint venture will have 340 dealerships. Ford, with group sales of 321,400 units in the first 11 months, is China's eighth-biggest foreign automaker.
--Reporting by Automotive News China, a publication of Crain Communications

In an effort to expand into China's market for low-priced domestic sedans, Honda Motor Co.'s joint venture with Guangzhou Automobile Group Co. is launching a new brand called "Everus."

In the first half of this year, Quangqi Honda Automobile Co. will introduce a small car that is a variant of a "mature economic Honda model," said Quangqi Honda in a statement.

Targeting young, urban customers, the new car will be sold through Guangqi Honda's dealership network. Established in 1998 in the southeast China city Guangzhou, Guangqi Honda makes the Honda Accord, Fit, City and Odyssey. Honda also has a second joint venture in China - Dongfeng Honda Automobile Co., a partnership between Honda and Dongfeng Motor Corp. in the central China city of Wuhan.
--Reporting by Automotive News China, a publication of Crain Communications

SinoMedia Holding, a privately-owned media advertising company in China, has signed an agreement with a wholly-owned subsidiary of MediaCorp, Singapore's largest media company, to become the advertising agent of record for MediaCorp TV channels, including Channel NewsAsia, in mainland China. SinoMedia will be responsible for the bid invitation, marketing and sales of advertising resources for MediaCorp in China.
Reuters will distribute China Central Television's (CCTV) content and scripted footage to more than 700 broadcasters across the US, Europe, Asia and Africa beginning February 10. The agreement with China's state broadcaster will span political, economic, social, cultural, sports, and entertainment news categories.

"The extension of this relationship allows CCTV to broaden its reach into the global broadcasting community while simultaneously satisfying our clients' increasing appetite for news from China," said Christoph Pleitgen, managing director, Reuters news agency.

Reuters currently provides bespoke business reporting to CCTV 2 and CCTV 9 from six bureaux: London, New York, Singapore, Hong Kong, Tokyo and New Delhi. Reuters has had a presence in China since 1871, expanding over the years to include news bureaux in Beijing, Shanghai and Hong Kong which produce stories focused on treasury, commodities, investment and company news. Reuters Chinese News, the company's Chinese-language wire service, has been available since 1992.


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