FYI 12.08.2010

Tiffany Appoints Carat; Catavate Acquires Enovate; Havas Buys Porda; China Unicom and HKYoula Launch LBS Phone Card; Tsingtao Brewery Buys Yinmai Beer; China Southern Appoints Y&R; Coty Acquires Majority Stake in TJoy; Philips Launches Inspiration Center

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Tiffany & Co. has appointed Aegis-owned Carat to handle its media business in Asia/Pacific, including China, Hong Kong and Taiwan. Previously, media planning and buying in China were handled by Omnicom Group's PHD. In the rest of Asia, the account was handled by Interpublic's Universal McCann. Monitored billings for the region are worth about $25 million. BBDO Worldwide, Shanghai will continue to handle Tiffany's creative business in China, although much creative origination is handled in-house by Tiffany in New York.
The Chinese strategy, management and investment group Catavate, which assists advertisers with brand development and business growth in the mainland, has acquired Enovate, a Shanghai-based consultancy founded by John Solomon in 2009, focused on the Chinese youth market. Enovate will continue to operate as an autonomous division within Catavate Group.
Havas Group has acquired a controlling stake in Hong Kong-based Porda International Finance PR, which was founded in 1997 by Chairman James Chang, a specialist in North Asia's IPO markets. For the eleven months ended Nov. 30, 2010, Porda handled the communications for 26 IPOs on the Hong Kong Stock Exchange, representing approximately 31% of the total new issues on the market. The company is headquartered in Hong Kong, with offices in Beijing, Shanghai and Shenzhen. Porda will join AMO, a global network of strategic and financial communications consultancies founded by three agencies within the Havas group in 2000, The Abernathy MacGregor Group in New York, Maitland in London and Euro RSCG C&O in Paris.

Hong Kong was the leading IPO market in 2009, and is firmly established as the world's premier fund-raising platform today, with 1,392 companies listed on the Hong Kong Stock Exchange at the end of November 2010, up from 1,319 companies at the end of 2009. Eighty-five companies were newly listed in the first eleven months of 2010, representing a growth of 57% over the same period last year.

"Hong Kong and China are the most exciting markets in financial communications today. Our alliance [with Porda] will provide significant opportunities to develop new cross-border business among the financial communications agencies within the Havas group and in the AMO network," said Stephane Fouks, founder of AMO and executive co-chairman of Havas-owned Euro RSCG Worldwide.

The Chinese mobile phone service provider China Unicom and the shopping site have launched a mobile phone card with a built-in location-based service (LBS) function. The LBS Phone Card is specially designed for Chinese tourists to make calls while traveling outside the mainland--but it also enables merchants in Hong Kong and Macau to locate and send messages to mainland tourists visiting the Chinese territories. Through the HKyoula LBS system, merchants can send instant marketing messages to outbound tourists in the vicinity of retail stores. Chinese tourists can receive precise shopping guidelines through the LBS function.
Tsingtao Brewery has agreed to buy Hong Kong-backed Shandong Yinmai Beer Co., the second largest brewery after Tsingtao Beer in east China's Shandong Province, for $281.3 million. The deal marks Tsingtao's third takeover in two years, following the acquisitions of Yantai Beer and Baotu Spring Beer. Yinmai's plant in Linyi City, which had annual production capacity of 550,000 kiloliters, will continue to make beer under the Yinmai name. Tsingtao Brewery sold 5.91 million kiloliters of beer last year and had sales of $2.6 billion.
China Southern Airlines Co., a member of the worldwide Sky Team airline alliance, is moving its creative business to Y&R, Guangzhou following a pitch against DraftFCB, Shanghai and Leo Burnett, Guangzhou. In 2009, China Southern Airlines carried 66.3 million passengers, making it the world's third-largest airline by domestic passengers carried, following Southwest Airlines and American Airlines. Y&R will develop communication and creative strategies for the airline including TV spots, print ads, and brand promotion activities.
Fragrance and beauty products manufacturer Coty will acquire a majority stake in TJoy, a Chinese skin care company. The deal extends Coty's skin care business by providing it with a solid foothold in China through TJoy's distribution channels. It also gives Coty a platform to expand its R&D capabilities. TJoy was established in 1995 with headquarters in Suzhou, China. It has four plants in China and owns a series of famous skin care brands include TJoy and Pure Plant Extract.
Royal Philips Lighting has launched The Visual Inspiration Center, an interactive online platform at that helps architects, interior designers, and lighting designers grasp the potential of light-emitting diodes (LED) lighting.

Philips hopes the business-to-business platform created with Tribal DDB, Shanghai, will become a focal point for creative professionals working in interior, architecture and landscape design.The site was launched shortly after Philips acquired privately owned NCW Holdings, a leading designer, manufacturer and distributor of LED, entertainment lighting and lighting control solutions for global markets. NCW is based in Hong Kong and does manufacturing in mainland China. NCW will be integrated into the entertainment business segment of Philips Professional Luminaires.

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