FYI 12.15.2010

Giant Partners with Huayi Brothers; CTR and Kantar Ink Agreements with OMD and PHD; MediaCom Hires Alice Chow; Omnicom Promotes Jackson Kwok and The Wall Street Journal Launches Hong Kong Section

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The Chinese online game developer and operator Giant Interactive Group and Huayi Brothers Media Corp., a producer and distributor of film and television programs, have formed a joint venture to operate Giant's 3D massively multiplayer online role-playing game (MMORPG) King of Kings III. As part of the deal, Giant will transfer the intellectual property of its 3D MMORPG King of Kings III game. Huayi will invest RMB 70 million ($10.54 million) for a 51% stake in the joint venture, called Beijing Huayi Giant Information Technology Co..
CTR Market Research and Kantar Media TGI have signed an agreement with Omnicom Media Group's OMD and PHD in China. They will be the first media agencies to use the new Target Group Ratings (TGRs). The service combines consumer behavioral targeting information from CTR's 60-city China National Resident Survey (CNRS) with TV audience measurement data from CSM Media Research, a joint venture between CTR and Kantar Media. The study offers consumer insights by analyzing TV audiences beyond simple demographics by integrating product usage, brand consumption and other variables.
GroupM's MediaCom has appointed Alice Chow in Guangzhou as general manager of the agency's Procter & Gamble Co. non-broadcast media business. That includes print, out-of-home and digital media. Previously, Ms. Chow spent ten years as business director at OMD, Hong Kong.
Omnicom Media Group has promoted Jackson Kwok to CEO of Omnicom Media Group, Hong Kong and Ray Wong to CEO of PHD, Hong Kong. Previously, Mr. Kwok was managing director of OMD, Hong Kong, while Mr. Wong was managing director of PHD, Hong Kong.
The Wall Street Journal has launched a new WSJ.com section focused on Hong Kong at WSJ.com/hk. The new section features Hong Kong business, financial and lifestyle news, video, and a Hong Kong-focused finance blog called "Exchange." The blog looks at the finance sector's personnel moves, key financial issues, IPOs and currencies. The Hong Kong section's content will also be available in Chinese on the Chinese edition of WSJ.com later this month, www.cn.WSJ.com.

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