FYI 12.16.2009

BYD Will Show Hybrids in Detroit; Carat's Michelle Lau Will Take a Sabbatical; Xinhua Sports & Entertainment Will Acquire China Sports Media

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BYD Auto Co. will display a plug-in hybrid and a pure electric vehicle at the Detroit auto show in January 2010. The plug-in hybrid is the F3DM while the EV is known as the e6, said Jasmine Huang, who handles media relations at the Chinese automaker's international division.

According to information released by BYD on its web site, the F3DM hybrid has a range of about 400 kilometers (267 miles) on one tank of fuel, with a maximum speed of 160 kilometers per hour (99 miles per hour). It can also run for 100 kilometers (62 miles) powered by a lithium iron phosphate battery pack alone.

The e6, an all-electric crossover, has the same 400 kilometer range. Also powered by a lithium iron phosphate battery pack, it can reach a maximum speed of 160 kilometers per hour ten seconds after being started, the company says. The batteries used in the two models are both developed by BYD itself.

So far sales of the F3DM in China are very limited due to a lack of subsidies for individual buyers. BYD plans to launch the e6 in the domestic market at the end of 2009. The company said in a press release earlier this year that it aims to sell both cars in the U.S. in 2011.

"Of the two models, the e6 will be our focal point at the show," said Ms. Huang.
-- by Yang Jian, the managing editor of Automotive News China, a publication of Crain Communications
Carat's managing director in China, Shanghai-based Michelle Lau, will take a sabbatical, starting in mid-January 2010. Ms. Lau joined the Aegis Media agency in 2003, as executive director, client services and assumed her current role in 2006. Her successor has not been named but the role is expected to be filled by Seth Grossman in Shanghai, who is currently Carat's managing director, eastern China.
In a $15.5 million cash-and-shares deal, Xinhua Sports & Entertainment will acquire China Sports Media (CSM), a sports media rights distributor that controls over 80% of the Chinese sports television rights and distribution market.

CSM's content includes the China Basketball Association, China Soccer League and FIFA Club World Cup. CSM is also a long term partner of the All-China Sports Federation for its television rights business and is the working partner of the Chinese Olympic Committee.

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