Alan Jope, Unilever's chairman of Greater China has called for greater use of digital media in China since he relocated to Shanghai in early 2009. The company's investment in digital marketing nearly tripled in 2010, and is expected to continue to grow.
Unilever said in a statement that consumers spend "around 30% of their total media consumption online." As one of the biggest fast-moving consumer goods companies, Unilever "needs to accelerate the online presence of brands to ensure that the company is following the Chinese consumer to her media channels of choice."
"CIC has privileged access to analyze the massive volume of rich data posted on Sina Weibo," said Sam Flemming, CIC's founder and chairman in Shanghai. The "partnership will bring new methodologies and applications that can demonstrate the value of Weibo data to advertisers as well as help them participate in the conversations."
By 2020, China's tourist and vacation market is expected to represent 11% of its GDP, or $472 billion. In 2008, the number of Chinese tourists traveling abroad grew by 11.9% and those visiting domestic destinations rose 11.7%, while the number of foreign tourists visiting China fell by 1.4% due to the global economic crisis. The Chinese tourist and vacation market has grown at an average rate of over 20% for the last 30 years.
When the individual travel market opened up to Chinese tourists in 2003, Club Med established a sales presence in the country and now has offices in Shanghai, Beijing, Canton and Changdu. In 2009, the group had 23,000 Chinese customers, a 24% increase from 2008. The company says the Chinese pay more per vacation than their French and American counterparts, at $186 per day in 2009. Club Med also has 60,000 customers of Chinese origin living in Hong Kong, Taiwan, Singapore and Malaysia.
In 2010, the average car model in China generated 298 problems per 100 vehicles. Engines and transmissions were responsible for the largest number of problems--71 per 100 vehicles--while the vehicle exterior category caused 53 problems.
The most frequent problems reported by customers were noisy brakes, loss of engine power when the air conditioning was turned on, defective windshield wipers and excessive wind noise. Up to 49% of owners said they replaced vehicle components within the past six months. The five most often replaced components are windshield wiper blades, tires, brake pads, exterior lights and horns.
J.D. Power's dependability study, its first in China, is based on evaluations from 10,672 owners of vehicles purchased between June 2007 and August 2009. The study evaluated 94 models from 38 different brands.
--This article was first published by Automotive News China, a publication of Crain Communications.
The Dream Factory, which targets avid gamers on Sina.com, was created to educate users about the device's features and capabilities in a fun format. The game's facial recognition software drives users from one level to the next. The ultimate goal is to "catch" as many apps and feature icons as possible in the shortest time period. The flash game can be accessed through Sina HK's gaming section or www.one2free.com/dreamfactory.
As part of One2Free's strategy to build a strong social network community, users can access the game via the One2Free Facebook fan page where a viral competition is taking place, or on the Sina's Hong Kong platform. To drive participation, a print campaign offers an exclusive game code distributed with MetroPOP magazine that gives users extra time to compete.
One2Free will give the top three winners HTC Desire HD phones when the competition ends Dec. 29, 2010. The game and marketing program were created by Omnicom agencies TBWA Worldwide, Tequila and OMD.
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