Tsingtao Brewing Co. has appointed WPP's Ogilvy & Mather to develop the overall brand strategy and creative for its full product line, including Tsingtao Pure Draft, Tsingtao Lager, Ice Beer and Tsingtao Light.
The Qingdao-based brewery in northeastern China has worked with several agencies in the past, including Publicis Worldwide and Saatchi & Saatchi, both part of Publicis Groupe. The account will be jointly handled by O&M's Beijing and Shanghai offices.
Tsingtao is one of China's leading local beer manufacturers and the only one with a major overseas presence. Founded in 1903 by German settlers, the Chinese company has two foreign investors. Asahi Breweries of Japan has a 19.9% stake, while Anheuser-Busch InBev, the largest beer maker in the world, has a 7% share.
Procter & Gamble Co. will move Shannan Stevenson to Guangzhou as president, Greater China, following the resignation last week of Daniela Riccardi, who is leaving the U.S. consumer goods company. Currently, Mr. Stevenson is VP of P&G's laundry business in western Europe.
Winnie Lai, an executive with the PR firm Waggener Edstrom Worldwide since 2001, has returned from a one-year sabbatical to take up a new position as VP, Greater China. Ms. Lai will manage the agency's Hong Kong team while providing strategic counsel to its offices in Beijing and Shanghai, working with advertisers such as Microsoft Corp. and General Electric Co. Most recently, Ms. Lai was general manager, China at Waggener Edstrom.
Tangla Hotels and Resorts, a new luxury hotel brand owned by the Hainan Airlines Group, has appointed Ruder Finn to handle public relations. The HNA Group, listed in China's Fortune 500 for the past 8 years, owns companies in the airline, hotel, real estate and other related industries. Tangla is China's fourth largest airline group and one of China's three biggest hotel groups.
To promote standardization in measuring ad effectiveness, the Chinese online video site Youku.com is partnering with CR-Nielsen, the Chinese joint venture of the international market research firm Nielsen Co.
CR-Nielsen will audit all in-video (pre- and post-roll) advertisements on Youku.com, the first internet video site in China to adopt this measure to promote transparent data for advertisers.
CR-Nielsen's ad tracking system will independently monitor Youku's ads, and forward relevant data to advertisers directly. CR-Nielsen will adopt a unified, standard index system, and will make the data comparable to or compatible with traditional television commecial tracking data.
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