FYI 4.21.2010

Accessorize Stores Open in Hong Kong; TurnOut Ventures Hires Faridah Turner; FIC launches the Fox Channel in Hong Kong; National Geographic Traveler China Signs Cooperation Agreement With Daodao.com

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Monsoon Stores has launched its Accessorize retail stores in Hong Kong with two stores in the territory's Central and Kowloon Tong shopping districts.

The U.K. fashion accessories retailer has appointed Omnicom Group's TBWA Worldwide and Tequila divisions to handle advertising, public relations and digital marketing to drive buzz with consumers.

The marketing campaign includes social media, starting with an "Accessorize Fashionistas" page on Facebook at www.facebook.com/accessorizeHK, where users can get updates on collections and view video content about products and store events.

Monsoon was founded in 1972 by Peter Simon, who opened the first Accessorize store in 1984, in London's Covent Garden Piazza. The chain's international operation now includes over 600 stores in 55 countries, including South Korea, Japan, Taiwan and Singapore.

Turner Entertainment Networks Asia has appointed Faridah Turner in Hong Kong as senior sales and marketing manager for TurnOut Ventures, a joint venture between Turner and Outblaze Investments providing content, web development and online game publishing. Previously, Ms. Turner was group marketing manager at Fluid Group in Hong Kong.

Faridah Turner
Faridah Turner
TurnOut Ventures manages the global brand and product development of the Tuzki character which originated online in China in 2007. A popular icon of today's net generation, Tuzki is a simple black and white line drawing of a bunny with exaggerated expressions that started as a series of emoticons.

Ms. Turner will oversee the brand development and management of the Tuzki franchise, including marketing, promotional licenses and co-marketing partnerships.

TurnOut Ventures, which also develops massively multiplayer online games (MMOGs) based on Turner properties like Ben 10 and Tom & Jerry for Asia/Pacific, "is charting new territory for Turner, from online games financed by micro-transactions, to the development of new IP originating online," said Benjamin Grubbs, the division's Hong Kong-based general manager.

Fox International Channels (FIC) has launched the Fox entertainment and series channel in Hong Kong on PCCW's Now broadband TV platform. The channel is already available on pay-TV systems in South Korea and Japan but FIC, a subsidiary of the Fox Entertainment Group, part of Rupert Murdoch's News Corp., is now expanding the channel into Southeast Asian markets.
The Chinese-language travel review web site Daodao.com, which represents TripAdvisor.com in China, has signed a cross-channel cooperation agreement with National Geographic Traveler China.

The media companies will integrate their content and sales and marketing resources both online and offline.

Daodao.com has more than five million users each month and more than 30 million reviews of hotels and tourist attractions. National Geographic Traveler China, which already has an online presence at www.ngtraveler.cn, is the Chinese-language version of National Geographic Traveler.


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