Monsoon Stores has launched its Accessorize retail stores in Hong Kong with two stores in the territory's Central and Kowloon Tong shopping districts.
The U.K. fashion accessories retailer has appointed Omnicom Group's TBWA Worldwide and Tequila divisions to handle advertising, public relations and digital marketing to drive buzz with consumers.
The marketing campaign includes social media, starting with an "Accessorize Fashionistas" page on Facebook at www.facebook.com/accessorizeHK, where users can get updates on collections and view video content about products and store events.
Monsoon was founded in 1972 by Peter Simon, who opened the first Accessorize store in 1984, in London's Covent Garden Piazza. The chain's international operation now includes over 600 stores in 55 countries, including South Korea, Japan, Taiwan and Singapore.
TurnOut Ventures manages the global brand and product development of the Tuzki character which originated online in China in 2007. A popular icon of today's net generation, Tuzki is a simple black and white line drawing of a bunny with exaggerated expressions that started as a series of emoticons.
Ms. Turner will oversee the brand development and management of the Tuzki franchise, including marketing, promotional licenses and co-marketing partnerships.
TurnOut Ventures, which also develops massively multiplayer online games (MMOGs) based on Turner properties like Ben 10 and Tom & Jerry for Asia/Pacific, "is charting new territory for Turner, from online games financed by micro-transactions, to the development of new IP originating online," said Benjamin Grubbs, the division's Hong Kong-based general manager.
The media companies will integrate their content and sales and marketing resources both online and offline.
Daodao.com has more than five million users each month and more than 30 million reviews of hotels and tourist attractions. National Geographic Traveler China, which already has an online presence at www.ngtraveler.cn, is the Chinese-language version of National Geographic Traveler.
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