FYI 5.19.2010

FIC Hires Simeon Dawes to Oversee Sales; Fox Allies With AdChina; Madhouse and Far EasTone Will Develop Mobile Marketing in Taiwan; DDB Appoints Janny Sy in Guangzhou; SAIC Tops the List of Domestic Car Firms by Revenue

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News Corp. division Fox International Channels (FIC) has appointed Simeon Dawes as senior VP of Fox One Stop Media in Hong Kong, where he will oversee the broadcaster's ad-sales reps in 10 Asian offices to drive pan-regional ad sales revenue.

Before he joined FIC, Mr. Dawes was VP-client solutions and head of regional advertising sales in Asia at the Discovery Channel. He succeeds Jonathan Ellis, who recently resigned from FIC to become CEO of TheTMSway, a Hong Kong-based mobile advertising and media company.

News Corp. has also announced its online ad network, .Fox Networks (pronounced "dot fox") has formed an alliance with AdChina to help multinational advertisers reach consumers in China "in an era where TV and online entertainment are now converging," said Matt Harty, VP, Asia/Pacific of .Fox Networks in Hong Kong.

A division of Fox One Stop Media, .Fox Networks represents more than 30 international channel brands including Fox, National Geographic and Star. AdChina's integrated digital platform works with over 400 sites in its network and represents nine billion monthly page-views and an audience of 350 million.

The Shanghai-based mobile advertising network Madhouse has formed a strategic partnership with Far EasTone Telecommunications, its first alliance outside mainland China, to help the Taiwanese mobile carrier monetize its ad inventory.

Madhouse has licensed its MadPlatform mobile internet ad serving system to Far EasTone, which will enable targeting by carrier, handset brand, model, pricing and other criteria. The system supports more advanced options such as targeting by geography, user demographics and payment plan.

DDB Worldwide has appointed Janny Sy as director of client services in Guangzhou, a new role. Previously she was regional planning director at Hakuhodo, Hong Kong.
Shanghai Automotive Industry Corp.?SAIC?was the largest Chinese motor vehicle manufacturer last year by revenue. The company reaped a total of 404.9 billion yuan ($59.3 billion) in revenue in 2009, according to a list jointly released by China Machinery Industry Federation and China Association of Automobile Manufacturers.

China FAW Group Corp. and Dongfeng Motor Co. ranked second and third on the list. Of the 30 largest motor-vehicle makers last year, four solely make motorcycles and five are commercial vehicle manufacturers only. Except for Sinotruck, Wangxiang and Chery, the other companies among the 10 largest motor vehicle makers have joint ventures with global automakers. --Automotive News China

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