FYI 5.26.2010

JWT Promotes Andy Xu; Optimedia Wins Business from Herbalife, Gansu Jianxin and Beijing Tourism; TBWA Promotes Ellen Hou; and Jowell See Rejoins Euro RSCG

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JWT has promoted Andy Xu to general manager of its Beijing office, which works with brands such as Yili, COFCO (China Oil & Foodstuffs Corp.), Nokia, Shell, Nestlé, Halls, and Baixiang Food. Mr. Xu began his advertising career with Beijing Guo'an Advertising Group in 1999. He joined JWT in April 2004, and was promoted to deputy general manager of JWT, Beijing in July 2009. Mr. Xu succeeds Eddy Fu, who resigned several months ago after a brief tenure at JWT, and now holds a senior role at BBDO, Taipei.
Herbalife (China) Health Products, a Shanghai-based division of Herbalife International, has appointed Optimedia to handle its media business in China, namely TV planning and buying. after a pitch that included WPP Group's MindShare division.

Previously, print media dominated Herbalife's media spending in China, but Optimedia's pitch for the business proposed a focus on TV, due to the strength of broadcast media in China and a perceived deterioration in print titles due to the global economic recession, according to Steven Chang, ZenithOptimedia's CEO, Greater China.

Gansu Jianxin Group's Lan Hai Cold Mineral Water Sales Co. has appointed Optimedia's Beijing office to handle brand promotion and TV buying for its Aer Mineral Water brand in Beijing and Shanghai. Gansu Jianxin is one of the top 500 private companies in China and its Aer brand is the designated drinking water of the United Nations pavilion at 2010 World Expo in Shanghai.

The Beijing Tourism Bureau appointed ZenithOptimedia and a local marketing agency, Trends, following a joint pitch to handle its advertising and media business. Their win marks the first time the government tourism agency has appointed agencies on a full-time retainer basis.

TBWA Worldwide has expanded Planning Director Ellen Hou's role from Shanghai to Greater China, including the Omnicom agency's operations in Beijing, Guangzhou, Hong Kong and Taipei. Ms. Hou will remain based in Shanghai, but will work closely with Lucile Belleville, TBWA's associate planning director in Beijing, developing strategies for brands such as McDonald's, Adidas, Standard Chartered Bank, Nivea and Pfizer.
Jowell See has rejoined Havas-owned Euro RSCG Worldwide as executive partner, based in Shanghai, where he will work with brands such as Chivas, Jaguar, Dulux, Vichy and Hershey's. Mr. See worked at Euro RSCG, Beijing from 1999 to 2008, most recently as executive partner in Euro RSCG, Beijing. Before that, he was business director at Media Contacts, the interactive arm of Havas Digital, in Shanghai.

Euro RSCG has also promoted Shanghai-based Kitty Gu to business director, handling domestic and non-globally aligned international accounts such as Suning Appliance Co., China's Bank of Communications and Sanofi-Aventis. Kitty joined Euro RSCG in 2009, as group account director.

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