His future plans have been not been disclosed but Mr. Black told Ad Age China that he intends to remain in Shanghai.
Before he joined Jigsaw, Mr. Black worked at Siemens Mobile, where he helped launch a range of fashion phones and handled integrated sponsorships in China. Mr. Black, an American, moved to Shanghai in late 2001, although he lived in China earlier in the 1990s and became a fluent Mandarin speaker. Mr. Black has been a regular Viewpoint writer for Ad Age China since 2005.
The paper, "Digital Influence Index Study: Understanding the Role of the Internet in the Lives of Consumers," indicates that China, with well over 330 million people online, may have the largest and most advanced group of internet users in the world.
Additionally, the paper argues that China has the smallest "mobility gap," which is the difference between the capabilities available on a smartphone and the number of capabilities actually used by the owner. Chinese users actually use 90% of available smartphone capabilities, according to the paper. By way of contrast, users in the U.S., France and U.K. on average use less than 50% of their phone's capabilities.
Nonetheless, westerners seem unaware of China's sophisticated use of the internet. A Harris poll found that 65% of Americans believed the U.S. had the most advanced internet users. The poll was conducted online in the spring of 2010 in the U.S., France, Germany and the U.K. A poll was also conducted via telephone in Canada.
--by Sean Callahan, the media editor at BtoB Magazine, a publication of Crain Communications
Foodstar's Master Weijixian light premium soy sauce is the leading brand of Weijixian soy sauce in the southern region of China. Based in Guangzhou, Foodstar has four manufacturing sites and 2,500 employees in China.
Return to the Ad Age China home page here