Coca-Cola Co. has restructured its regional operations in Asia/Pacific.
As part of the changes, Hong Kong-based Linda Kovarik, currently regional creative officer for the region, has decided to resign from the company. Ms. Kovarik joined Coke in May 2007.
Previously, she was executive planning director at Beacon, Leo Burnett's joint venture in Tokyo with Dentsu. Before that, she was Leo Burnett's regional planning director for P&G brands in Asia/Pacific, based in Hong Kong. She has not disclosed her future plans.
Shakir Moin, currently Coke's brand director for Coca-Cola in Asia/Pacific in Hong Kong, will relocate to Manila as regional director of the Coke trademark in Asia for Coca-Cola, Diet Coke, Coca-Cola Zero. He will also serve as regional marketing manager for Coke brands in the Philippines, overseeing overall marketing plans and execution for Coke brands in that market.
Mike Shepherd will continue to serve as group director of Coke's non-carbonated beverages and its innovation pipeline in Asia, but he is believed to be relocating to Shanghai, where he will also hold a country marketing role for Coke in mainland China.
The win follows a three-way pitch. The names of the other agencies were not disclosed but are believed to be the incumbent, Agenda, which still handles digital marketing for other J&J brands in China, and Tribal DDB. OgilvyOne and Neo@Ogilvy will develop an online platform to drive awareness and understanding about Acuvue Define contact lenses, which enhance a user's appearance by making their eyes appear larger and more defined, and drive consumers to in-store trials.
Few details about the new product have been released but the brand will likely fall under the COFCO snack master brand, Meizizi. Raynet Ogilvy will assist COFCO, China's largest oils and food importer and exporter in China and a leading food manufacturer, with product positioning, consumer segmentation, package design for the new product.
The WPP agency has also won business this year from two J&J subsidiaries, Dabao Cosmetics subsidiary, the largest cosmetics company in China, and Xian-Janssen Pharmaceutical for its Motilium brand, as well as Du Pont's Pioneer Hi Bred agriculture division.
The SpongeBob SquarePants creative team at the Burbank-based Nickelodeon Animation Studios will work with GigaMedia to develop the online environment and SpongeBob SquarePants avatars. The free-to-play model will include an online store. It will also feature a wide range of video and simple Flash-based games allowing users to share their SpongeBob SquarePants experiences online.
The game will allow millions of players throughout Asia to create, customize and personalize an MMOG version of Bikini Bottom, the underwater city where the show is set, said Jihee Nam, VP, digital for MTV Networks Asia in Singapore.
Last year, China overtook the U.S. as the world's largest auto market. Sales began tapering off in April 2010, when new car purchases rose year-on-year about 33%, about half of the growth rate of the previous month, as falling stock prices erode personal wealth and consumer prices, including the cost of gasoline, are rising.
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