Uni-President Enterprises (China) will get field-level signage located between first-base and the right-field foul pole. at the Yankee's stadium in New York. Additionally, Uni-President's instant noodle products will be featured in full-page ads in the Yankees' official game program, Yankees Magazine, and in the official New Era Pinstripe Bowl game program.
Uni-President, a major producer of instant noodles in Greater China, is also a major sponsor of the QSL China Baseball League (CBL). In conjunction with this partnership, the Yankees will make a donation to the QSL Youth Sports Development Foundation. Organized under Project Hope and founded by QSL Sports Chairman Kenny Huang, the foundation is the largest childrens' sports-related charitable organization in China.
Mr. Huang, meanwhile, has made headlines in sports pages around the world over the past few days over rumors he is bidding to take over the Liverpool soccer club in the English Premier League.
In this newly-created role, Mr. Griffiths will be responsible for leading ethnographic and qualitative research projects for the Discovery team, creating connections with the academic community in China and internationally, and providing research support and analysis to Ogilvy Group and its clients.
He'll start with environmentally sustainable practices of consumption, analysis of China's domestic car industry, and how Chinese consumers save and invest. Before moving to Shanghai for his new job, he was based in Anshan, a steel and mining town in northern China where he worked in a hotpot restaurant in 2007 to understand migrant workers better.
"In tandem with a more positive outlook on job prospects and personal finances, consumers are opening their wallets for consumption and spending. Despite the unemployment rate increasing by 0.2% in the latest round, the stock market is stable and tourism numbers are also increasing, thus resulting in Hong Kong's consumers ending the first half of 2010 on a buoyant note, with more consumers leaving the recession behind," said Oliver Rust, Nielsen's managing director in Hong Kong.
Nielsen's Global Consumer Confidence Study tracked consumer confidence, major concerns from consumers and spending intention among approximately 27,000 internet users in 48 markets from May 10-26, 2010.
Prosper, an information bank for businesses that market products and services to Chinese consumers, interviewed over 18,000 consumers aged 18 to 54 during the second quarter of 2010. At 56.5%, confidence is down seven percentage points over last quarter (63.8%) and nearly three points over the same period last year (59.1%).
Just as confidence in the economy has slipped, the employment outlook in China appears a little more uncertain. In the second quarter of 2010, 32.2% of Chinese consumers said they anticipated more layoffs over the next six months, versus 25.4% who answered that question in the first quarter. In the second-quarter survey, 54.8% of Chinese consumers said they expected current layoff levels to remain steady and 13% expected fewer layoffs.
Two in five (41.4%) consumers said that in the last six months they have focused more on needs over wants, 32.6% have become more budget conscious and 58.6% have become more practical in their purchases. Auto sales, however, are still growing, and 24.3% of respondents said they plan to buy or lease a vehicle in the next six months (up from 22.8% in the second quarter of last year).
"Food plays an important role in China, and the country has a vastly diverse culinary scene with a long history. From the beginning, Sanquan has strived to marry traditional Chinese cuisine with modern convenience," said Edward Su, Euro RSCG's managing director for Shanghai and eastern China.
He will develop original and co-produced motion picture and television properties such as a reality model competition series now in production for KIX called "Supermodelme."
Previously, Mr. Lim was head of content and production for Asia at Mark Burnett Productions, developing new concepts and adapting existing formats like "The Contender" and "The Apprentice" for Asia.
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