Before that, she was in charge of the media network's Greater China operation. Ms. Choi, who is leaving the company for personal reasons, will not be replaced.
Her regional responsibilities at OMD will now be handled by Barry Cupples, Omnicom Media Group's Singapore-based CEO, Asia/Pacific.
"Digital is one of our key revenue drivers now and in the future," said Bessie Lee, GroupM's China CEO in Beijing.
Although the direct mail industry has grown over the past few years, it is still in a development stage, particularly compared to digital marketing in China, which has grown rapidly in recent years.
China Post has focused on helping coastal small- and medium-sized enterprises develop markets and increase business through database building and direct mail programs, but the tie-up with Acxiom will give it access to "advanced data analytics technology and marketing concepts, enhancing China Post's full range of services to create one-stop capabilities," said China Post VP Li Guohua in Beijing.
Liushen's product portfolio, including eau de toilette, body washes, and body care products, are aimed at 20-to-35-year-old urban married women.
The agency will focus on building a communications strategy, creative campaigns and package designs for Bohi's main cooking oil brand, Gourmet Expert, but it will work Bohi's entire range of cooking oil brands. Currently a regional brand based in Shandong, Bohi wants to build Gourmet Expert into a national brand and a top-three player in China within three years, said Edward Su, managing director of Euro RSCG, Shanghai.
The agency will develop "features of Citic Bank credit cards and design a tailored marketing strategy with local consumers' preferences, said Steven Chang, ZenithOptimedia's CEO, Greater China in Shanghai.
Credit card usage in China has not developed quickly, due to restrictions placed on foreign financial institutions, difficulties evaluating the credit rating of local consumers, the relatively low number of local merchants in China who accept credit cards and the rapid development of alternative payment systems such as Alibaba Group's Alipay and China Union Pay.
But the number of credit card users is rising. China Citic Bank, which has issued credit cards since the end of 2003, expects net profit at its credit card center to surge 70% this year. The Beijing-based bank issued more than 10 million credit cards by last spring, becoming the sixth bank in China to surpass the 10-million credit card target .
Nitro has also hired Jane Qi in Shanghai as planning manager, responsible for the agency's Mars brands in China. Her last position was planning manager at JWT, Shanghai.
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