FYI 9.08.2010

Elegant Prosper Appoints O&M; Lowe Hires Fanny Yum; Yahoo's Top Ad Keywords; Johan Wong Joins JWT Interactive; Conde Nast Appoints Mezzomedia as Asian Rep

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Zhejiang Elegant Prosper Garment Co. has appointed Ogilvy & Mather Group, Shanghai to assist with brand strategy development, image consulting and marketing communications counsel for two of the company's major brands, Elegant Prosper and The Beautiful Future.

The Sino-Italian women's wear joint venture, which is partly owned by Miroglio Corp., will work with the WPP agency to make its brands appear more international in China's fiercely competitive retail market.

Lowe Worldwide has appointed Fanny Yum as general manager of its Beijing office, where she will work with marketers such as Founder Technology Group. Previously, she was general manager of another Interpublic agency, Draftfcb in Beijing. Earlier, she has held management positions at McCann Erickson, Beijing, BBDO Worldwide, Shanghai and Bates, Beijing.
Yahoo has released the top 10 keywords most sought after by advertisers in Hong Kong during the first half of 2010. The list reflects current trends and local business opportunities in the Chinese territory.

The leaders on tYahoo's list of keywords is the phrase, "private tutorials" followed by "English" in the No. 2 spot. Both are the result of a change in Hong Kong's education policy, which saw the demise of the Hong Kong Certificate of Education Examination (HKCEE) system this year.

With the private property housing breaking 1997 price records, "mortgage" is the third-most sought after keyword, followed by "software," "bank," "insurance," "travel," "renovation," "interior design" and "body slimming."

JWT has appointed Johan Wong as director of digital strategy at JWT Interactive, the WPP agency's digital division, in Shanghai. He will work with Fei Wei, senior creative director, to strengthen JWT's digital marketing capability for marketers such as Unilever, Anta Sports Products, HSBC Group, Uni-President Enterprises Corp., Japan's Unicharm Co., Johnson & Johnson, Air New Zealand and Tourism New Zealand.

Previously, Mr. Wong was chief digital officer at Leo Burnett/Arc in Hong Kong. Before that, he worked at In-Game Media, a start-up interactive media agency in Shanghai that explored online games as a media platform.

Conde Nast Digital, which develops online versions of the publisher's upscale lifestyle and business magazines, has appointed Hong Kong-based Mezzomedia as its exclusive ad sales representative in Asia/Pacific, to help build revenue across Conde Nast's 26 online brands in the region, especially key properties like Wired.com, Newyorker.com, Vanityfair.com, Concierge.com and Epicurious.com.

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