July 4, 2005

Account Moves & New Appointments

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Maurice Tan to VP, marketing, Asia/Pacific for Goodyear, based in Shanghai from VP-marketing, Greater China for Nokia's mobile phones in Beijing | The World Gold Council appointed Bartle Bogle Hegarty to develop advertising that will invigorate the image of gold jewelry among young urban women in Greater China. BBH won the account in a pitch against the incumbent, WPP Group's Bates, Beijing, but the agency, 49% owned by Publicis Groupe, already works with the council in the U.S., Latin America and the Middle East | Rick Multari to regional business director, Omnicom Group's TBWA Worldwide, Hong Kong from business director, WPP's Ogilvy & Mather, also in Hong Kong. He will oversee the regional business for adidas and TBWA's global Shangri-La Hotels & Resorts account | Victor Mangunnio to executive creative director, Omnicom's BBDO Worldwide, Hong Kong from creative director, Publicis Groupe's Leo Burnett Worldwide, Hong Kong. He replaces Rachel Chau and Angela Pong, who resigned | Paul McNeill promoted to general manager, China of Motivator, a media alliance between Havas' Euro RSCG and WPP's MindShare, from media director, Intel, also based in Beijing. Also, Gautam Dutt to media director, Motivator, Shanghai from regional media director, Intel, Euro RSCG, Hong Kong | Oregon Scientific has hired TBWA, Hong Kong to handle advertising for the global launch of its Style-Fi line of audio equipment, with a focus on the U.S. and Europe. Worth $2 million globally, the win marks the first time the Hong Kong-based consumer technology company has appointed an ad agency.

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