May 17, 2005

News & Events

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Li Ning has retained Leo Burnett Worldwide in Beijing as its creative agency following a three-way pitch against Ogilvy & Mather and Bates Asia. Billings were not disclosed but Li Ning spends up to $25 million on advertising. Leo Burnett and its media arm, Starcom, have worked with Li Ning since 2002. "They have the passion and commitment for Li Ning necessary to make the brand stronger, especially ahead of the Olympic Games in 2008. They also provided good results in the pitch for specific questions about how to make the brand more cool and give it more attitude," said Abel Wu, Li Ning's VP-marketing and international business in Beijing. The Chinese sportswear company trails Nike and Adidas but Li Ning is intensifying efforts to give its brand a more global image. Earlier this year, for example, it inked a deal with the National Basketball Association's Damon Jones to promote a new shoe series, Fei Jia (Flying Armor), marking the first time a current NBA player has been sponsored by any Chinese sports brand. At the same time, it is trying to make its Asian origins seem more stylish to young consumers, with sophisticated ads, for example, that feature a stylized form of Chinese calligraphy | Motorola Corp. has retained Ogilvy, Beijing as its creative agency for North Asia following a pitch against TBWA Worldwide, according to industry sources involved with the selection process | Joanne Fensome to regional director, healthcare, Asia/Pacific, Ogilvy Public Relations Worldwide, Hong Kong. Until recently, she was senior VP of Ogilvy PR in New York | S.C. Low to creative director, Publicis Worldwide, Guangzhou from creative partner, TBWA, Singapore | Pete Brown promoted to account director, Fallon Worldwide, Hong Kong from account supervisor, Fallon, Minneapolis. He succeeds Juanita Tom, who was recently promoted to general manager, Asia in Singapore from regional business director in Hong Kong | The Beijing Organizing Committee for the 2008 Olympic Games (BOCOG) has appointed Hill & Knowlton (H&K) in Beijing as its global communications consulting firm following an eight-way pitch. The agency earlier worked on the International Olympic Committee and Athens's and London's successful bids for the Summer Olympic Games | Shanghai-based Carter Chow to client services director, TBWA from group account director at JWT | The Association of Accredited Advertising Agencies (4A) has started a Chinese chapter based in Beijing with a mission to help raise industry standards in that country, led by Chairman Shenan Chuang, also Ogilvy Group's vice-chairman for China. The 5th largest advertising market in the world, China is expected to surpass Japan as the No. 2 market within the next decade. The non-profit organization's 28 founding creative and media agency members include state-owned, joint venture, private and foreign-invested agencies. Later this year, it will host the first creative awards in China adopting internationally-accepted criteria and judging norms | The Chinese bilingual trade magazine Longyin Review has launched Longyin Search, an online search engine allowing users to find images and creative credits for the Chinese-language ads published by Longyin Review in the past ten years. Its database contains 4,000 print and outdoor ads and more than 1,300 TV spots | The consumer research and consulting firm Online Testing eXchange has formed a partnership with Market China, Inc. that will enable global and local Chinese brands to conduct online market research in more than 120,000 Internet cafes, attracting about estimated 50 million users per month, around China | Aegis Group will acquire a 70% stake in New Voice, a PR, branding, marketing and event planning services company in China, in a deal worth up to $16 million through 2012. "The marketing and communications sector in China is growing at over 20% a year," said Aegis CEO Robert Lerwill. "This transaction is consistent with our strategy of growing our networks in the region through partnerships, acquisitions and market share gains."

Upcoming Events 

May 19, 2006 - CCTV CEO Brand Summit: Winning in China
Peking University ? China Centre for Economic Research

May 23, 2006 - Creating Valuable Cities
Island Shangri-La, Hong Kong

May 24-25, 2006 - Asia-Pacific Marketing and Communication Conference: Maximizing Branding and Communication Strategies for Asia
Shangri-La Hotel, Hong Kong

June 4"7, 2006 - Worldwide Multi Media Measurement (Esomar)
JW Marriott, Shanghai

June 8-9, 2006 - The China Forum (Esomar)
JW Marriott, Shanghai

June 26-27, 2006 - Global Automotive Manufacturing and the Role of China
Great Wall Sheraton, Beijing

June 27-28, 2006 - Youth Marketing Forum China 2006
Moganshan Lu, Shanghai

June 30, 2006 - China Mobile Video/TV Forum 2006
State Guest Hotel, Beijing

July 11-13, 2006
- Next Gen Advertising 2006
Conrad Hotel Hong Kong

November 1-3, 2006 - BusinessWeek/China CEO Forum
Beijing (venue to be announced)

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