FYI 1.20.2010

Perfetti van Melle Moves Alpenliebe Creative to BBH; Youku Launches Copyright ID Platform; ZenithOptimedia Relocates Malcolm Hanlon to Singapore; Shanghai GM Launches New Chevrolet in China

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Perfetti van Melle has moved the creative business for Alpenliebe, the larget candy brand in China, to Bartle Bogle Hegarty, Shanghai. A new campaign is expected to launch in Augst.

Alpenliebe accounts for 80% of Perfetti Van Melle's revenue in China, a market that contributes about one-third of Perfetti's global overall revenue.

BBH already has the creative business for Mentos in China and works other brands around the world such as Chupa Chups, Frisk and Vigorsol. Creative for Alpenliebe in China was previously handled by JWT, Shanghai.

Chinese online video-sharing site Youku.com is launching China's first copyright identification management platform in an effort to help lead the video industry's move toward legitimate content.

The platform improves Youku's ability to identify and prevent the upload of video content by Youku users who don't have a legal right to distribute the material. Through this system, legitimate copyright holders can take full advantage of Youku to place and market their content.

As Youku acuires more content and works with content partners in China and abroad, the company needs a more stringent copyright monitoring system built on more advanced technology, said Chief Technology Officer Yao Jian.

"Trial operation of the copyright identification system has already begun for European and American audio-video copyright holders. Following this initial stage of operations, we will continue to improve and perfect the system, making it more efficient and more convenient to use," he said.

Youku also said it will step up content acquisition this year on "an unprecedented scale," and keep investing in improving speed and user experience.

Youku is a founding member of the new China Network Copyright Committee established Jan. 20 to address online copyright issues in China.

ZenithOptimedia has relocated Malcolm Hanlon from China to Singapore to take up a new role as managing partner, Asia/Pacific. Mr. Hanlon moved to Shanghai from the U.K. in November 2006 as CEO for Zenith Media in China, where Zenith and Optimedia still operate as separate entities within the VivaKi media arm of Publicis Groupe.

Zenith has promoted Derek Kwok to take over as CEO, China. Previously, he was Zenith Media's managing director in Shanghai. Mr. Kwok reports to Steven Chang CEO of ZenithOptimedia Greater China.

A subcompact car priced at 60,000-70,000 yuan ($8,785-10,249) went on sale at Chevrolet dealerships in China on Jan. 11, Shanghai General Motors Co. posted on its web site.

The Chevrolet-badged car is the first model developed by Pan Asia Technical Automotive Center Co. (PATAC), GM's auto design and development subsidiary in Shanghai. It is built at Shanghai GM's Dongyue plant in east China's Shandong province.

The New Sail has been developed for customers in China and has great potential in other emerging markets, said former GM CEO Fritz Henderson when he visited China last October.
--This article was first published by Automotive News China.


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