Aegis Media's Jean Lin

Wwwins Consulting Founder Promoted to Global Strategy Role at Isobar

By Published on .

Jean Lin
Jean Lin
SHANGHAI ( -- Aegis Group has promoted Jean Lin, founder and CEO of Wwwins Consulting, to global chief strategy officer of its digital marketing division Isobar. In her new role, she will develop Isobar's global web site-building capabilities, and lead global marketing initiatives.

Ms. Lin, 43, established Wwwins, Isobar's digital agency in Asia, in Taipei in 1999. She later opened offices in Beijing, Guangzhou, Hong Kong and Shanghai, working with marketers such as Coca-Cola Co., HSBC Group, Procter & Gamble, Adidas, Nissan Motor Co. and the Peninsula Hotels group.

"The Greater China region is becoming more and more important for all global clients. Jean's experience of building a successful and innovative business in China will be a tremendous asset in helping our clients and Isobar to see new opportunities," said Nigel Morris, Isobar's global CEO in London.

Ms. Lin will remain based in Shanghai and continue to coach Wwwins' senior management team in Greater China. She will also build digital services for Isobar and Aegis Media in Greater China alongside K.F. Lee, Aegis Media's CEO, Greater China.

Deirdre McGlashan
Deirdre McGlashan
But she will turn over local operations of Wwwins to Deirdre McGlashan, now CEO, Greater China. Ms. McGlashan, 40, joined Isobar three years ago in London and most recently was head of global client management.

Prior to that, she worked for interactive agencies such as TBWA Group's in San Francisco and London and Red Sky Interactive in San Francisco.

She has also worked at IT companies based in California such as Apple and Macromedia, which was acquired by Adobe Systems in 2005.

Aegis Media has also appointed Michael Chang as chief digital officer for China and Taiwan, a new position based in Shanghai.

Most recently, he was chief operating officer of Webs-TV, Taiwan's largest VOD/IPTV service. Webs-tv also owns, Taiwan's third-largest portal.
Michael Chang
Michael Chang

Before that, he was VP-strategy and business development at Chinatimes Interactive, a subsidiary company of the Taiwanese media conglomerate Chinatimes Group.

In 2006, he founded the Taipei Internet Advertising and Media Association to promote industry standards for digital communication services and remains chairman of the organization.

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