Mr. Lau helped build Zenith Media in China over ten years starting in 1997, rising to the post of general manager of Zenith's Shanghai office. Last year, he resigned to pursue opportunities in China's digital media world.
Over the past year, he has worked at at Shanda Interactive Entertainment, a Chinese operator of online games, based in Shanghai, and Touchmedia, China's leading provider of in-taxi digital media platforms.
His digital media experience provides an extra dimension to his knowledge base in China, where digital media is increasingly important, said Malcolm Hanlon, Shanghai-based CEO, China at Zenith Media.
Zenith has also appointed Eric Feng as business director of its Equinox division. Previously, he held senior media roles at Xian Janssen, a Chinese subsidiary of Johnson & Johnson, and Kraft Foods. He will oversee brands handled by Equinox such as Budweiser, Wyeth and Intercontinental Hotels Group.
Return to AdAgeChina, click here