Ms. Chen has more than 17 years of experience in communications and marketing in Greater China and has handled top corporate and fast-moving consumer goods brands, said Annie Hsiao, managing partner of Maxus in China.
"Her immediate challenge will be to explore and implement engagement platforms such as content marketing and new media for our clients," Ms. Hsiao said.
Prior to joining Maxus, Ms. Chen was deputy general manager of Performa Marketing. Before that, she worked at OgilvyOne in Beijing and Leo Burnett Worldwide and JWT in Taipei.
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