Chen Yi Mei Takes Control Of Maxus In Beijing

GroupM Aims To Increase Digital Media Marketing In China

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Chen Yi Mei
Chen Yi Mei
BEIJING ( -- GroupM has appointed Chen Yi Mei as general manager of its Maxus division in Beijing, a new position. The media agency works with marketers in northern China such as Yili Group, a major Chinese dairy company, Red Bull energy drink and PC-maker Lenovo Group.

Ms. Chen has more than 17 years of experience in communications and marketing in Greater China and has handled top corporate and fast-moving consumer goods brands, said Annie Hsiao, managing partner of Maxus in China.

"Her immediate challenge will be to explore and implement engagement platforms such as content marketing and new media for our clients," Ms. Hsiao said.

Prior to joining Maxus, Ms. Chen was deputy general manager of Performa Marketing. Before that, she worked at OgilvyOne in Beijing and Leo Burnett Worldwide and JWT in Taipei.

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