Euro RSCG works with marketers in Greater China such as Peugeot, Jaguar, Kang Shi Fu Bakery, Reckitt Benckiser, Air France, China Telecom, Suning Appliance Co., ceramic tile manufacturer Hangzhou Nabel Group Co., and ICI Dulux.
In her new role, Ms. Lin will remain based in Taipei and continue to manage the agency's operation in Taiwan, but she will also be responsible for driving new business opportunities in Hong Kong and mainland China, particularly by leveraging her experience with Taiwanese advertisers looking to grow in the rest of the region.
Ms. Lin joined Euro RSCG, Taipei in 1997, and was appointed managing director in 2001. Previously, she worked at the Taiwanese agency International Advertising and Batey.
"We see significant opportunities for new business growth across Greater China, including with Taiwan brands such as [instant noodle manufacturer] Master Kong," said Mason Lin, Euro RSCG's CEO, Greater China in Shanghai. "Following the recent promotion of Barbara Yeh to general manager in Hong Kong, Rose's appointment is consistent with our strategy of nurturing talent within our network to help continue our new business growth going forward."
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