As a new resident of the region, he said, his job is to continue the agency’s transformation from second-tier agency to first-tier creative powerhouse, a process started three years ago by George Gallate, Euro’s current Shanghai-based CEO, Asia/Pacific.
Olivier Pluquet, said Mr. Gallate, “is French...but he’s an internationalist. He has been with our network more than 13 years. He's good creatively and strategically and is an extraordinarily good people manager. This is a very positive move for the network."
Mr. Gallate, who has worked at Euro RSCG for 22 years, will relocate to New York this summer as global chairman for Euro RSCG's integrated marketing services division 4D. He will also help Havas Groupe create a new agency that will work with technology companies.
“Asia is now the fastest growing region at Euro RSCG and we have raised the agency’s creative level in the region. We’ve had a complete upgrading of creative leadership across the region,” said Mr. Gallate. He cited hires like Eddie Wong and John Zhang in China, Satbir Sinah in India, John Locke and Victor Ng in Singapore, Case D in Malaysia and Rob Martin Murphy in Australia.
“Most importantly, creativity as it should be is the absolute focus of our agency all the way through the creative process,” said Mr. Gallate.
His other mandate in Asia was to reestablish profitable growth at Euro RSCG, which won 150 pitches last year in the region for accounts like Carrefour and UPS. Despite losing Dell, Mr. Gallate said, “We will be larger this year in Asia than we were in 2007, which is astounding considering how big Dell was for us.”
Other appointment news in Greater China
[hong kong] WE Marketing Group has appointed Daisy Ching as managing director of its Hong Kong office, succeeding Andrew Lee who resigned to start his own agency. Keith Chan was named general manager, succeeding Iris Chan, who also resigned recently.
[hong kong] Turner Entertainment Networks Asia has appointed Jeremy Carr in Hong Kong as VP, regional entertainment ad sales, filling the position left by Soumitra Saha, who was promoted to senior VP and general manager in December 2007. Mr. Carr oversees ad sales for Turner’s Cartoon Network feeds in India, Australia, South Korea, Japan, Taiwan, the Philippines, Pakistan and Southeast Asia; POGO in India; Boomerang in Australia and Southeast Asia; TCM; and HBO in South Asia, as well as eight Cartoon Network online destinations and Asian web sites for TCM and POGO.
[shanghai] Ibase, the online promotion and interactive marketing agency division of Publicis Groupe-owned Digitas, has opened an office in Shanghai, to handle its anchor account, Chinaveo, an online travel agency specializing in European travel to China. The office will be headed by country manager Thibault Souffant, who was the Paris-based marketing and communication director at Fruitrouge.com, a subscription fashion web site.
[shanghai] BBDO’s marketing services arm Proximity has appointed Berty Chung in Shanghai as creative director of the agency in China, a new position. Most recently, he was digital director of Leo Burnett’s Arc division in Hong Kong.
[taipei] BBDO Worldwide has promoted Frances Jen to managing director from general manager of BBDO, Taipei. She succeeds Joyce Lee, who resigned for personal reasons.
[taipei] Universal Music Group, a unit of Vivendi, has promoted Hong Kong-based Sunny Chang to managing director, Greater China, a new position, from managing director, Taiwan.