JWT Hires Dennis Wong

Desmond So Departs After Eight Years With WPP

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HONG KONG (AdAgeChina.com) -- Dennis Wong will be CEO of JWT's Hong Kong office starting Feb. 1, succeeding Desmond So, who led the Hong Kong office for the past eight years. JWT, Hong Kong has a staff of about 150, and handles creative for advertisers such as HSBC Group, Nokia, PCCW, Unilever and the Levi Strauss & Co. brand Denizen.

Mr. So has resigned "to pursue new career opportunities," said Tom Doctoroff in Shanghai, JWT's CEO China and area director, Northeast Asia. He will depart JWT in early March after a month-long transition period.

Dennis Wong
Dennis Wong
Mr. Wong worked at JWT early in his advertising career. He joined the WPP agency in 1986 in Hong Kong as group account director.

He later worked at JWT, Toronto and then served as general manager of its operation in southern China until 1994, when he joined Leo Burnett as CEO, Hong Kong, a role he held for ten years.

Most recently, he was group managing director, Hong Kong and southern China at Euro RSCG.

"Dennis is well known in Hong Kong and will strive to partner with our clients to build their business. He boasts a peerless range of experience across practically all product categories," Mr. Doctoroff said. "He is a strategic craftsman [and] is passionate about not only structuring agency resources to harness a new era of technological empowerment but also the timeless importance of insight-driven brand and campaign ideas."

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