JWT's Eddy Fu

Taiwan Native Succeeds Oliver Xu in Beijing

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BEIJING (AdAgeChina.com) -- JWT has relocated Eddy Fu, 46, to China as managing director of its office in Beijing. Previously, he was managing director of JWT, Taipei.

In Beijing, he succeeds Oliver Xu, a longtime JWT executive in China who will join BBDO Worldwide in China, according to agency sources.

Eddy Fu
Eddy Fu
Mr. Fu will work with Andy Xu, deputy managing director; Daniel Ingall, director-in-charge of multinational accounts; Chief Creative Officer Polly Chu and Rich Shiue, exec creative director.

JWT's Beijing office works with brands such as Nokia, Halls, Nestle, the Chinese dairy brand Yili, COFCO, a leading Chinese food manufacturer, Shell Oil, the local instant noodle brand White Elephant and Jasonwood, a Chinese fashion brand.

Although he has worked at JWT in Taipei since 1999, he is new to China, a market "vastly different" from Taiwan in terms of the "skill sets available and geographic scale. There are much bigger national differences and it is more segmented, which makes it more challenging. China is getting near global-level quality in terms of creativity, it has improved so much in recent years."

In Taipei, where the agency works with local advertisers like Uni-President Enterprises Corp, Taiwan's largest food and beverage manufacturer, Taiwan Sakura Corp., a local kitchen supply maker, Ford Motor Co., Unilever, Nokia, and Mazda Motor Corp., Mr. Fu expanded JWT's operation into areas like digital marketing, trade marketing and promotions, a process he intends to repeat at JWT, Beijing.

"I want to transform the office into an integrated offering agency, instead of purely traditional creative agency, both as an agency brand in how we see ourselves as well as the services we offer to advertisers," Mr. Fu said.

His former role there will be assumed by Evan Teng, currently JWT's client services director in Taiwan.

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