SHANGHAI (AdAgeChina.com) -- McCann Erickson has appointed Magdalena Majorek, 36, as brand & communications manager for General Motors Corp.'s Chevrolet model in China.
In her new role helping GM build its Chevrolet brand in Asia, particularly in mainland China, she also represents Campbell- Ewald, another Interpublic Group of Cos. agency that has a long history working with the mass market car brand.
China is a critical and growing market for Chevrolet and GM overall, providing upbeat sales that help the American company offset its problems in the U.S., where GM recently emerged from bankruptcy. GM sold 1.11 million units in the mainland during the first eight months of this year, and has already surpassed full-year sales in China for 2008, when GM sold 1.09 million vehicles there.
In August 2009, GM sold 152,365 vehicles, including 23,771 Chevrolet cars, a 99% increase over August 2008. In China, Chevrolet cars are produced by Shanghai General Motors Corp., GM's joint venture with SAIC Motor Corp. As part of its recent reorganization, GM named Shanghai as the headquarters for its international operations. China is GM's second-largest market after the U.S.
The joint venture also produces Buick and Cadillac cars for China -- now the largest auto market in the world in sales volume. Advertising for Buick is handled by WPP's Bates Asia division, while McCann Erickson works with Chevrolet and Cadillac. GM will introduce ten new models in China in the next two years, five each under the Chevrolet and Buick brands.
Before she joined McCann Erickson in Shanghai, Ms. Majorek spent a year as an account director at DDB Guoan, a joint venture between Omnicom-owned DDB Group and one of China's largest state-owned companies, Citic Group.
Before that, the Polish native worked for 10 years at DDB's Warsaw office, where she was also an account director, handling advertisers such as Henkel, Eurobank, German food company Lorenz Bahlsen Snack-World, France Telecom's Orange mobile phone service, SABMiller and Maxim magazine.
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