Mediaedge:cia's Michelle Ko

Former head of Mindshare returns to Shanghai as Head of Another GroupM Agency

By Published on .

Michelle Ko
Michelle Ko
SHANGHAI ( -- Michelle Ko is returning to Shanghai as president of GroupM's Mediaedge:cia's operation in China

For the past year, Ms. Ko, 40, was based in Hong Kong, where she was responsible for the training and development of the GroupM agencies in Greater China.

She is best-known in China's ad industry as the managing director of Mindshare, Shanghai, a position she held for six years until early last year. She has also worked at creative agencies in Greater China such as Ogilvy & Mather, JWT and DDB Group.

At MEC, Ms. Ko succeeds Bertilla Teo, who announced in July 2009 that she was moving to Starcom MediaVest Group as CEO, Greater China, starting in January 2010.

Tommy Au
Tommy Au
Ms. Ko will lead MEC's 200 media specialists in three offices in Beijing, Shanghai and Guangzhou. Reporting to Bessie Lee, GroupM's CEO, China and Joost Dop, MEC's CEO, Asia/Pacific, she will be responsible for business and product development. Mediaedge:cia is part of WPP's GroupM division.

MEC has also hired Tommy Au, 39, as general manager of MEC, Shanghai. Previously, he was business director at Omnicom Group's OMD, Shanghai. He has also worked at Aegis-owned Carat in Beijing and Shanghai.

At MEC, Mr. Au succeeds Sara Si, 38, who after two years at the head of MEC, Shanghai, is moving to GroupM as managing director of business management in China. She will also lead GroupM's offices in Nanjing and Chengdu.

Sara Si
Sara Si
GroupM also relocated Vicky Hsueh, 38, to Shanghai as managing director of its Maxus office there, responsible for the media agency's operational and strategic growth.

Advertisers working with Maxus in Shanghai include China's Bank of Communications, Uni-President Enterprises Corp., Shanghai Automotive Industry Corp,..'s Roewe and MG brands, Huarun Electric Manufacture Co., and United Parcel Service.

Previously, she was general manager of Mindshare's operations of Chengdu and Nanjing. Before that, she held various senior roles in Taiwan at Saatchi & Saatchi, Mindshare, Maximize and BBDO Worldwide.

Vicky Hsueh
Vicky Hsueh
Ms. Hsueh will report to Annie Hsiao, the agency's managing partner for China.

GroupM has also relocated Annie Zhu to Nanjing as general manager, responsible for the group's strategic development and business operations in that city.

Previously, she was tactical planning director at GroupM Trading in Shanghai. Ms. Zhu has also held senior roles at Mindshare, Shanghai.

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