Mindshare Hires Publishing Veteran Melvyn Goh

Former Morningside Exec Ran Forbes China

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SHANGHAI (AdAgeChina.com) -- Mindshare has apointed Melvyn Goh, 48, in Shanghai as president of its operation in China, responsible for the GroupM division's business and brand development and new business efforts. He will also work with advertisers currently working with Mindshare in China, such as Yum!, L'Oreal, Nestle, IBM Corp., LG Group, De Beers, Rolex, HSBC Group, Volvo (now part of Geely Automobile in China), Tata Motors, the parent company of Land Rover, and Nissan Motor Co.

"Melvyn's strong media and publishing background with senior management expertise will stand him in good stead in his new role. We have been looking for a very strong media executive and I am delighted to have Melvyn join us," said Bessie Lee, GroupM's CEO, China in Shanghai.

Melvyn Goh
Melvyn Goh
Previously, Mr. Goh was CEO of M Media Group, a media investment unit of Morningside Group. As part of that role, he was also the publisher of a monthly Chinese-language edition of Forbes magazine, which has been published by Morningside through a licensing agreement with Forbes since 2003.

Before he joined Morningside in 2005, Mr. Goh held senior roles at Hachette Filipacchi in Hong Kong and Tokyo, and in Singapore with Hachette's licensing partner for Elle magazine in Southeast Asia, Australia's ACP Magazines.

"We searched wider than just the media agency sector at this stage for the next leader for our business. Melvyn is passionate about helping shape the future of our industry in China. He's had a strong track record in developing trusted advisor relationships with clients, and molding talent into high performance and winning teams," said Ashutosh Srivastava, Mindshare's CEO, Asia/Pacific in Singapore.

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