Nike Hires Ivan Wicksteed to Run Converse Marketing in Asia

Coke's Former Global Creative Director Is Eager to Move East

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SHANGHAI ( -- Nike is hiring Ivan Wicksteed as Shanghai-based senior director, marketing for China and Asia/Pacific, starting July 1, 2010.

Ivan Wicksteed
Ivan Wicksteed
Mr. Wicksteed, 40, will oversee marketing for Converse in China and work with the company's licensees to drive brand development initiatives in the region, confirmed Nate Tobecksen, communications director for Nike affiliates in Beaverton, Oregon. He succeeds Cheryl Calegari, who is now senior director of marketing for the Converse brand in the U.K.

Mr. Wicksteed spent the past five-and-a-half years in New York as the global creative director at Coca-Cola Co., a company he is "sad" to be leaving. Coca-Cola "has gone through something of a creative Renaissance over the past five years and I hope that continues," he said.

"Whilst I'm excited about the new opportunity I'm sad to leave this company, partly because I'm proud of the work I've produced here, from the Coke Side of Life campaign to Open Happiness, including three Olympics and two World Cups," Mr. Wicksteed said in an internal e-mail announcing his resignation on March 18.

Mr. Wicksteed "has been looking to move East for a while now and this opportunity was simply too good to miss," he added. "Creativity in China [is] exploding now. I believe that we will see a tipping point in the public perception of China as a creative epicenter in the next few years. Converse as a brand is at the heart of this movement -- and is in some ways leading it."

Return to the Ad Age China home page.

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