BEIJING (AdAgeChina.com) -- Ogilvy & Mather has promoted Beijing-based Tim Broadbent to global effectiveness director, a new position working with international advertisers to develop more effective communications platforms that drive sales and boost brand strength. He will also collaborate with Ogilvy & Mather account teams around the world.
Mr. Broadbent, 56, joined Ogilvy & Mather in Beijing in June 2006, as regional effectiveness director for Asia and will continue to serve as the agency's president of planning for Asia/Pacific.
Before working at Ogilvy, Mr. Broadbent was director of Brandcon, a brand evaluation consultancy he founded in the U.K., where he is a well-known ad strategist.
He has also held strategic and planning roles at agencies such as Bates, where he was chief strategic officer, Europe, Middle East & Africa for three years starting in 2000, and Young & Rubicam, as planning director and managing partner from 1994 to 2000.
Separately, Colin Mitchell in New York and John Shaw in London were named joint worldwide planning directors. Mr. Mitchell was chief strategic officer for North America, and Mr. Shaw was regional planning director for Europe.
Return to the AdAgeChina home page here