Red Spider, which specializes in brand positioning, communications, research and training, was founded by Charlie Robertson, a former head of planning at Bartle Bogle Hegarty, in 1994 in London. The consultancy works with advertisers such as Diageo, Unilever and BBC. Red Spider also has offices in Copenhagen and Sydney, recently opened in Singapore and plans to open in New York.
In China, Mr. Burns said he plans to work with global clients, but also wants to partner with local companies looking to establish global Chinese brands.
Previously, the 36-year-old Australian ran his own consultancy, called Greenhouse Branding, in Hong Kong. Clients included Motorola Corp., Visa International, Danone, Ogilvy & Mather, Sony Ericsson, Saatchi & Saatchi and UNICEF.
Before that, he was regional planning director at Saatchi & Saatchi, North Asia. Mr. Burns also worked for the Publicis Groupe agency in Singapore as planning director for brands like Guinness, Lexus and Singapore Navy. In Australia, he worked at Leo Burnett and Young & Rubicam. Before entering the ad industry, he majored in Chinese language and Chinese studies at the University of Adelaide.
Other appointment news in Greater China
[hong kong] MindShare's Andrew Meaden has been promoted to CEO, North Asia, a new position overseeing the GroupM media agency's operations in China, Hong Kong, Taiwan and Japan, effective July 1. He will relocate to Hong Kong from Beijing for the new position, but he will continue to serve as CEO, China.
[shanghai] Saatchi & Saatchi has relocated Edmund Choe to Shanghai as exec creative director for China from Kuala Lumpur, where he was ECD for the Publicis Groupe agency in Malaysia. He succeeds Peter Soh who has left the agency to pursue personal interests.
[taipei] Omnicom Group's Sean Chang, managing director of OMD, Taipei, has resigned, effective the end of this month. His day-to-day duties have been assumed by George Shen, general manager, OMD, Taipei, until a replacement has been named.